The Influential Product Manager: How to Lead and Launch Successful Technology Products

  • 6h 16m
  • Ken Sandy
  • Berrett-Koehler Publishers
  • 2020

This book is a comprehensive and practical guide to the core skills, activities, and behaviors that are required of product managers in modern technology companies.

Product management is one of the fastest growing and most sought-after roles by job seekers and companies alike. The availability of trained and experienced talent can barely keep up with the accelerating demand for new and improved technology products. People from nontechnical and technical backgrounds alike are eager to master this exciting new role.

The Influential Product Manager teaches product managers how to behave at each stage of the product life cycle to achieve the best outcome for the customer. Product managers are under pressure to drive spectacular results, often without wielding much direct power or authority. If you don't know how to influence people at all levels of the organization, how will you create the best possible product?

This comprehensive entry-level textbook distills over twenty years of hard-won field experience and industry knowledge into lessons that will empower new product managers to act like pros right out of the gate. With teaching experience both from UC Berkeley and Lynda.com, the author boils down the most complex topics into principles that are easy to memorize and apply.

This book methodically documents the tools product managers everywhere use to align their teams with market needs and organizational goals. From setting priorities to capturing requirements to navigating trade-offs, this book makes it easy. Not only will your product succeed, you'll succeed, too, when you read the final chapter on advancing your career. Let your product's success become your success!

About the Author

Ken Sandy has led teams at both fast-growth, early-stage companies (including MasterClass and Lynda.com) and larger companies attempting digital transformations. He has also worked for companies developing content and advertising platforms for independent publishers and startups creating mobile messaging and social networking solutions, and he has led business units based in the United States and China. He is an industry fellow and lecturer at the Center for Entrepreneurship and Technology at the University of California, Berkeley.

In this Book

  • First, Think Like a Product Manager
  • Lead Through Influence
  • Understand Your Customer
  • Collaborate to Set Priorities
  • Discover and Validate Customer Needs
  • Define the Right Product
  • Capture User-Centric Requirements
  • Partner with Engineering
  • Navigate Challenging Trade-Offs
  • Launch for Impact
  • Measure Success
  • Advance Your Career
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