The Innovation Handbook: How to Profit from Your Ideas, Intellectual Property and Market Knowledge, Third Edition

  • 5h 10m
  • Adam Jolly (ed)
  • Kogan Page
  • 2013

In fast-moving markets, no organization can expect to identify and keep the best ideas by working in isolation; innovation is now running on an open model, with input from a variety of disciplines and sources, including employees, suppliers, customers and clients. The Innovation Handbook explores how individuals and companies can stimulate new innovation and protect their best ideas in a competitive and aggressive marketplace.

This book is divided into twelve sections: the innovation premium, moving up the value chain, forms of innovation, sources of innovation, new frontiers, the creative organization, an open search for ideas, commercialization models, IP fit for purpose, contract negotiation, funding innovation and what to do when a product is copied.

Designed as a practical guide to the effective management of ideas and knowledge, The Innovation Handbook is aimed at leaders of organizations who want to move ahead of their competitors and offer new sources of value to their customers. Drawing on a wide range of expert opinion in strategy, design, technology, brands, intellectual property, finance, marketing and management, the book discusses how to best combine an open search for potential winners with procedures that capture, protect and enhance their full value.

In this Book

  • The Innovation Handbook—How to Profit from Your Ideas, Intellectual Property and Market Knowledge, Third Edition
  • Foreword
  • New innovation/the innovation system
  • New routes to innovation
  • The evolving role of universities as innovation hubs
  • The IP framework
  • Finding new value
  • Innovation that pays off
  • Harnessing technology
  • Taking a lead in innovation
  • Technology credits
  • Open innovation collaboration
  • Digital media
  • The market for ideas
  • IP as a business asset
  • Knowledge and technology transfer
  • Outsourcing innovation
  • Challenge-led innovation
  • Design thinking
  • Crowdsourcing
  • Emergent technologies
  • How to engage with the research base
  • Knowledge Transfer Partnerships
  • Working with research institutes
  • Financial support for research
  • Research collaborations
  • Innovation and research – the role of the research councils
  • Six steps to successful innovation
  • Innovation that works
  • Inventor reward and recognition
  • Open innovation, exits and how to work with a corporate
  • Realizing open innovation
  • How to scan, bring in and de-risk ideas
  • The innovation process
  • Customers before products, before profits
  • The role of information in innovation
  • Patent landscaping
  • Freedom to commercialize
  • Risks, losses, liabilities and indemnities
  • Options for taking action
  • From start-up to first round
  • Building and scaling a commercial platform
  • Ideas in the incubator
  • Finding the right revenue model for your IP
  • Leveraging IP for tech start-ups
  • Value-for-money IP
  • A combination of rights
  • Broad or narrow
  • Patent exclusions
  • IP offshoring
  • Launching innovation in emerging countries
  • The EU’s unitary patent
  • Why file in the United States first?
  • Valuation of ideas and early-stage technology
  • How to pitch to investors
  • Crowdfunding
  • The UK: a competitive location for IP
  • Tax relief for R&D
  • The Patent Box
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