The "It" Factor: Be the One People Like, Listen to, and Remember

  • 2h 43m
  • Mark Wiskup
  • AMACOM
  • 2007

Some people have the ability to start a conversation and immediately draw people in, while others -- perhaps even those with more valuable things to say -- get pushed to the side, seemingly ignored. Unfortunately for those who don’t have "It," this undeniable "It" factor is more than just an attractive quality, it’s also a hallmark of success.

A practical and entertaining guide that will help anyone supercharge their communication skills and consistently make a positive impression on others, The "It" Factor gives readers the tools -- and confidence -- they need to take charge of any conversation, meeting, or networking encounter. Readers will learn how to:

  • communicate ideas so skillfully that people sit up and take notice
  • become instantly memorable
  • hold on to people’s attention longer
  • make stronger connections

Filled with practical techniques and powerful insights, The "It" Factor will help anyone take center stage and achieve the results they've always desired.

In this Book

  • No One Is Born with the “It” Factor—No Matter What Your Parents Say
  • The Enormous Value of Building Connections
  • How to Turn Every Conversation into a Connection
  • How to Build Instant Connections by Painting Pictures with Your Words
  • How to Make Boring Jargon and Stats Fascinating
  • Preserve Your Hard-Won Connections by Avoiding Patronizing Patter
  • Perfecting Your Elevator Pitch—How to Wow Them in Just Three Floors
  • How to Enhance Your Connections with Meaningful Praise and Helpful Criticism
  • How to Succeed at “Small Talk” (It’s the Only Way to Get to “Big Talk”)
  • How to Get Noticed at Meetings
  • The “It” Factor Five-Step Implementation Program
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