The McGraw-Hill 36-Hour Course: Business Writing and Communication, Second Edition
- 3h 28m
- Kenneth W. Davis
- McGraw-Hill
- 2010
Supercharge your writing skills . . . by the end of the week!
In the workplace, your writing speaks volumes about you. Whether you’re crafting a three-line message or a 300-page report, you need to write in a polished, professional way—regardless of your position or profession.
The McGraw-Hill 36-Hour Course in Business Writing and Communication puts you on the fast track to becoming a strong, persuasive business writer. Complete with exercises, self-tests, and an online final exam, this multifaceted business writing “course” teaches you how to:
- SEIZE READERS’ INTEREST INSTANTLY
- ELIMINATE NONSPECIFIC WORDS AND PHRASES
- MANAGE CROSS-CULTURAL WRITING
- CRAFT COMPELLING ONLINE COPY
- CREATE POWERFUL PRESENTATIONS
Present yourself at the top of your game in every e-mail, memo, report, and presentation with The McGraw-Hill 36-Hour Course in Business Writing and Communication!
About the Author
Kenneth W. Davis, Ph.D., has conducted training and consulting for business and government on four continents. His clients have included the Abu Dhabi National Oil Company, the Republic of Botswana, and the International Monetary Fund. Davis is past president of the Association of Professional Communication Consultants.
In this Book
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Find the “We”—Manage Your Relationship with Your Reader
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Make Holes, Not Drills—Manage with Purpose
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Get Your Stuff Together—Manage Your Information
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Get Your Ducks in a Row—Manage Your Structure
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Do It Wrong the First Time—Manage Your Drafting
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Take a Break and Change Hats—Manage Your Internal Writer and Editor
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Signal Your Turns—Manage Your Paragraphs
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Say What You Mean—Manage Your Subjects and Verbs
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Pay by the Word—Manage Your Sentence Economy
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Translate into English—Manage Your Word Choices
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Finish the Job—Manage Your Spelling, Punctuation, and Mechanics
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Manage Your Writing—Evaluate Your Writing Process
