The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands
- 5h 50m
- Amitava Chattopadhyay, Aysegul Ozsomer, Rajeev Batra
- McGraw-Hill
- 2012
Featuring case studies from LG, HTC, Tata, Haier, Lenovo, Arcelik, and Natura, this book presents the results of an in-depth study of 39 EMNCs to reveal the innovative compete-from-below strategies and tactics fueling these companies' meteoric rise.
