The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands

  • 5h 50m
  • Amitava Chattopadhyay, Aysegul Ozsomer, Rajeev Batra
  • McGraw-Hill
  • 2012
Featuring case studies from LG, HTC, Tata, Haier, Lenovo, Arcelik, and Natura, this book presents the results of an in-depth study of 39 EMNCs to reveal the innovative compete-from-below strategies and tactics fueling these companies' meteoric rise.

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