The New Rules of Marketing & PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly, Seventh Edition

  • 8h 31m
  • David Meerman Scott
  • John Wiley & Sons (US)
  • 2020

The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information

In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.

An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications―all at a fraction of the cost of traditional advertising!

The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too! Still the definitive guide on the future of marketing, this must-have resource will help you:

  • Incorporate the new rules that will keep you ahead of the digital marketing curve
  • Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
  • Use web-based communication technologies to their fullest potential
  • Gain valuable insights through compelling case studies and real-world examples
  • Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat

The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.

About the Author

DAVID MEERMAN SCOTT is an expert in using real-time tools and strategies to spread ideas, influence minds, and build business. His popular blog, advisory work with fast-growing companies, and worldwide speaking engagements and training seminars give him a unique perspective on how businesses are implementing strategies to reach buyers directly. David is the bestselling author of ten books, including Real-Time Marketing & PR, The New Rules of Sales & Service, and Fanocracy.

In this Book

  • Introduction
  • The Old Rules of Marketing and PR are Ineffective in an Online World
  • The New Rules of Marketing and PR
  • Reaching Your Buyers Directly
  • Social Media and Your Targeted Audience
  • Blogs—Tapping Millions of Evangelists to Tell Your Story
  • Audio and Video Drive Action
  • The Content-Rich Website
  • Marketing and PR in Real Time
  • Artificial Intelligence and Machine Learning for Marketing and PR
  • You are What You Publish—Building Your Marketing and PR Plan
  • Growing Your Business—How Marketing and PR Drive Sales
  • Strategies for Creating Awesome Content
  • How to Write for Your Buyers
  • Social Networking as Marketing
  • Blogging to Reach Your Buyers
  • An Image is Worth a Thousand Words
  • Video and Podcasting Made Easy
  • How to Use News Releases to Reach Buyers Directly
  • Your Newsroom—A Front Door for Much More than the Media
  • The New Rules for Reaching the Media
  • Newsjacking Your Way into the Media
  • Search Engine Marketing
  • Make it Happen