The New Social Learning: A Guide to Transforming Organizations Through Social Media

Most business books on social media have focused exclusively on using it as a marketing tool. Many employers see it as simply a workplace distraction. But social media has the potential to revolutionize workplace learning. People have always learned best from one another—social media enables this to happen unrestricted by physical location and in all kinds of extraordinarily creative ways. The New Social Learning is the most authoritative guide available to leveraging these powerful new technologies.

Tony Bingham and Marcia Conner explain why social media is the ideal solution to some of the most pressing educational challenges organizations face today, such as a widely dispersed workforce and striking differences in learning styles, particularly across generations. They definitively answer common objections to using social media as a training tool and show how to win over even the most resistant employees. Then, using examples from a wide range of organizations—including Deloitte & Touche, IBM, TELUS, and even the CIA—Bingham and Conner help readers sort through the dizzying array of technological options available and decide when and how to use each one to achieve key strategic goals.

Social media technologies—everything from 140-character “microsharing” messages to media-rich online communities to complete virtual environments and more—enable people to connect, collaborate, and innovate on levels never before dreamed of. They make learning dramatically more dynamic, stimulating, enjoyable, and effective. This greatly anticipated book helps organizations create a contemporary learning strategy that is as timely as it is transformative.

About the Authors

Tony Bingham is President and Chief Executive Officer of the American Society for Training & Development (ASTD), the world’s largest professional association dedicated to the training and development field. ASTD is focused on helping members lead talent management, build their business skills, understand the impact of social media on informal learning, close skills gaps, and connect their work to the strategic priorities of business.

Marcia Conner, Partner with Altimeter Group, works with leaders every day to bridge the gap between the promise of collaborative technologies and the practice of putting them into action. She aligns digital strategy with corporate culture, engaging people and invigorating the value chain across an organization. Former Vice President and Information Futurist at PeopleSoft and Worldwide Manager at Microsoft, she now advises corporations, writes the popular Fast Company column Learn at All Levels, and is a Fellow at the Darden School of Business. Follow her on Twitter @marciamarcia.