The PDMA Handbook of New Product Development, Second Edition
- 10h 47m
- Abbie Griffin (eds), George Castellion, Kenneth B. Kahn
- John Wiley & Sons (US)
Providing a comprehensive, updated picture of what managers need to know for effective new product development, this book's concise, map-like detail acts as a compass, offering practical information pertaining to every stage of the product development process.