The PDMA Handbook of New Product Development, Second Edition

  • 10h 47m
  • Abbie Griffin (eds), George Castellion, Kenneth B. Kahn
  • John Wiley & Sons (US)
  • 2005
Providing a comprehensive, updated picture of what managers need to know for effective new product development, this book's concise, map-like detail acts as a compass, offering practical information pertaining to every stage of the product development process.