The Persona Lifecycle: Keeping People in Mind Throughout Product Design

  • 15h 17m
  • John S. Pruitt, Tamara Adlin
  • Elsevier Science and Technology Books, Inc.
  • 2006
Offering techniques and tools related to planning, creating, communicating, and using personas to create great product designs, this innovative text addresses the how of creating effective personas and using them to design products that people love.