The Phoenix Encounter Method: Lead Like Your Business is on Fire!

  • 6h 1m
  • Ian C. Woodward, Ram Charan, Sameer Hasija, V. Paddy Padmanabhan
  • McGraw-Hill
  • 2021

The business landscape is littered with the wreckage of companies that crashed and burned when an apocalypse came—in the shape of new competitive technologies, upstart entrants, demographic shifts, and new world orders. Who can feel safe in firestorm change?

The authors of The Phoenix Encounter Method don’t advise safety. In fact, their method of leadership thinking requires you to imagine burning your business to the ground—throwing yourself into a firestorm change—and turning the upheaval to your organization’s advantage. It can then rise, phoenix-like, from the ashes, stronger and more powerful than ever.

Written with a sense of urgency and purposefully radical provocation, The Phoenix Encounter Method represents the forward thinking of legendary business guru Ram Charan and professors from the senior global leadership program of INSEAD, one of the world’s top graduate business schools. The resulting methodology, based on analysis of thousands of articles, studies, reports, and academic and business practice, was field tested in real-life Phoenix Encounters conducted with more than fifteen hundred senior executives—from startups and family businesses to legacy companies—representing a broad range of industry and sectors in both developed and developing economies.

Whatever your sector or industry, if you’re responsible for your organization’s ability to use change as a transformative opportunity, you’ll appreciate the dramatic impact The Phoenix Encounter Method will have on you, your leadership, and your organization.

About the Authors

Ian C. Woodward is Professor of Management Practice and Director of their flagship Advanced Management Program, INSEAD.

V. “Paddy” Padmanabhan is Unilever Chaired Professor of Marketing and Academic Director, Emerging Markets Institute, INSEAD.

Sameer Hasija is Professor and Area Chair of Technology and Operations Management, INSEAD.

Ram Charan is a world-renowned business guru who has spent the past 35 years working with many of the leading CEOs and companies of our time. His work has appeared in Harvard Business Review, Fortune, BusinessWeek, Time, Chief Executive, and USA TODAY.

Ram Charan is the coauthor of bestsellers Execution and Confronting Reality and the author of What the CEO Wants You to Know and 10 other books. A noted expert on business strategy, he has coached some of the world's most successful CEOs and helped companies like GE, Bank of America, Verizon, KLM, and Thomson shape and implement their strategic direction.

In this Book

  • Introduction—Are You on Fire?
  • Phoenix or Dodo?
  • Leadership Thinking in Firestorm Disruption
  • The Phoenix Encounter Method
  • The Phoenix Attitude
  • Phoenix Tools and Habits—Extra Strategic Perception
  • Scanning Firepower for Extreme Attack and Horizon Defense
  • All Digital Firepower, All the Time
  • Platforms—The Ecosystem Firepower
  • The Firepower of Indispensable Technologies
  • Targeted Technology Firepower
  • Firepower Far beyond Technology
  • Firepower from Combinatorial Innovation
  • Blueprint for Breakthrough
  • Phoenix Leaders—Dreamers and Doers
  • Conclusion—The Phoenix Rises
  • Afterword—Final Reflection
  • Notes


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