The Referral of a Lifetime: Never Make a Cold Call Again!
- 2h 36m
- Timothy L. Templeton
- Berrett-Koehler Publishers
- 2016
Nobody likes cold calls. And nobody really needs to make them. The Referral of a Lifetime teaches a step-by-step system that will allow anyone to generate a steady stream of new business through consistent, qualified referrals while retaining and maximizing business with existing customers. Tim Templeton emphasizes the importance of applying the golden rule in business—putting the relationship with your customer first, rather than just making the sale.
This second edition adds a technique for creating a profile of your ideal customer and explains how to reach the tipping point on online reviews and testimonials so you can expand your business 24/7. Your customers, colleagues, and friends already know every new contact you will ever need to succeed. When you apply Tim Templeton's system, they will naturally refer those potential new customers to you.
About the Author
Tim Templeton is chairman and CEO of MasterTrack International Inc., a training and specialty publishing organization based in San Diego, California. MasterTrack specializes in training, supporting, and coaching corporate and independent instructors, as well as individuals and companies in its High Ground Business Principles and System. Tim is a founder of Always Positive, a company that provides sales training and sales and marketing tools dedicated to making measurable differences for their clients.
In this Book
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The Referral of a Lifetime—Never Make a Cold Call Again!
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Foreword
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Being Authentic with a System That Resonates
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The Combination to Referral Success
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It’s Who Your Clients and Associates Know
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Categories and Avatars that Create Focus
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Personal Connections That Are Compelled to Refer
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A Philosophy and Process That Works for You
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Social Proof Is a 24/7 Sales Force
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Generating Referrals with a New Perspective
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The Referral of a Lifetime
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Highground’s Principles of Business
