The Road To Luxury: The Evolution, Markets, and Strategies of Luxury Brand Management

  • 7h 51m
  • Ashok Som, Christian Blanckaert
  • John Wiley & Sons (US)
  • 2015
Providing a thorough look into the luxury goods industry for executives, entrepreneurs, and students, this information-packed guide provides a holistic understanding of luxury market dynamics around the world using stories, experiences, relevant data and statistics on current market trends.