The Road To Luxury: The Evolution, Markets, and Strategies of Luxury Brand Management
- 7h 51m
- Ashok Som, Christian Blanckaert
- John Wiley & Sons (US)
Providing a thorough look into the luxury goods industry for executives, entrepreneurs, and students, this information-packed guide provides a holistic understanding of luxury market dynamics around the world using stories, experiences, relevant data and statistics on current market trends.