The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales

  • 2h 31m
  • Paul Chaney, Paul Marsden
  • McGraw-Hill
  • 2013

Learn the secrets to unlocking sales with the "Big Five"--YouTube, Pinterest, Facebook, Twitter, and LinkedIn--and seize new sales opportunities from emerging social technology.

Coauthored by two of today's leading authorities on this hot new field, The Social Commerce Handbook distills the real-world experience of successful social commerce businesses--from Apple to Zappos--into 20 secrets for turning "Likes" into "Buys".

  • The power of social utility
  • The appeal of social gifting
  • The importance of social curation
  • The role of social status
  • The value of social intelligence

About the Authors

Paul Marsden, PhD, is a consumer psychologist with the advertising group WPP and specializes in digital technology, brand communication, and shopper marketing.

Paul Chaney provides Internet marketing, social media, and social commerce consulting to small- and medium-sized businesses, agencies, and nonprofit organizations.

In this Book

  • Play the Impulse Game
  • Involve Them
  • The Experiential Imperative
  • Incentivize Intelligently
  • Sell with Scarcity
  • Build Consistency
  • Reciprocity Rules
  • Social Validation
  • ARM Yourself with Authority
  • Like and Be Loved
  • Drive Discovery
  • Be Purpose Driven
  • Deliver Zmots
  • Flip the Funnel
  • Interest Pays
  • Sell Shovels
  • Shopping First, Social Second
  • Sell to Niche Markets
  • Get Rated. Get Reviewed.
  • Go Mobile
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