The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You
- 2h 7m
- Joe Lazauskas, Shane Snow
- John Wiley & Sons (US)
Revealing the secrets that have helped award-winning brands build relationships with millions of customers, this book offers an insider’s guide to transforming your business—and all the relationships that matter to it—through the art and science of telling great stories.