The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You
- 2h 7m
- Joe Lazauskas, Shane Snow
- John Wiley & Sons (US)
Revealing the secrets that have helped award-winning brands build relationships with millions of customers, this book offers an insider's guide to transforming your business-and all the relationships that matter to it-through the art and science of telling great stories.