The Transformation Myth: Leading Your Organization Through Uncertain Times

  • 3h 57m
  • Anh Nguyen Phillips, Gerald C. Kane, Jonathan R. Copulsky, Rich Nanda
  • The MIT Press
  • 2021

In this business bestseller, how companies can adapt in an era of continuous disruption: a guide to responding to such acute crises as COVID-19. Gold Medalist in Business Disruption/Reinvention.

When COVID-19 hit, businesses had to respond almost instantaneously—shifting employees to remote work, repairing broken supply chains, keeping pace with dramatically fluctuating customer demand. They were forced to adapt to a confluence of multiple disruptions inextricably linked to a longer- term, ongoing digital disruption. This book shows that companies that use disruption as an opportunity for innovation emerge from it stronger. Companies that merely attempt to “weather the storm” until things go back to normal (or the next normal), on the other hand, miss an opportunity to thrive.

The authors, all experts on business and technology strategy, show that transformation is not a one-and-done event, but a continuous process of adapting to a volatile and uncertain environment. Drawing on five years of research into digital disruption—including a series of interviews with business leaders conducted during the COVID-19 crisis—they offer a framework for understanding disruption and tools for navigating it. They outline the leadership traits, business principles, technological infrastructure, and organizational building blocks essential for adapting to disruption, with examples from real-world organizations. Technology, they remind readers, is not an end in itself, but enables the capabilities essential for surviving an uncertain future: nimbleness, scalability, stability, and optionality.

About the Author

Gerald C. Kane is the C. Herman and Mary Virginia Terry Chair in Business Administration at the University of Georgia's Terry College of Business.

Rich Nanda is a principal at Deloitte Consulting, LLP, where he leads the strategy practice.

Anh Nguyen Phillips is Research Director at the Deloitte Global CEO Program.

Jonathan R. Copulsky is Senior Lecturer of Marketing at Northwestern University.

In this Book

  • Series Foreword
  • Introduction: COVID as a Case Study in Leadership
  • What the Pandemic Taught us about Digital Disruption
  • Beyond Surviving: Developing a Digital Resilience Mindset
  • Digital Resilience Readiness: Leading Through the Fog of War
  • Digital Resilience Readiness: Making Strategic Decisions in the Face of Uncertainty
  • Developing Your Digital Innovation Superpowers
  • How to Move at Cloud Speed
  • How to Hyperdifferentiate with Data and AI
  • How to Ensure a Cybersafe Future
  • Rethinking How We Work
  • Teaming Your Way Through Disruption
  • Rebuilding Disrupted Customer Relationships
  • Epilogue: Is the End Near?