The Value Imperative

This book is about understanding and creating Value to become more prosperous, more successful and become a better executive, manager and leader; a better person and a better human. The book describes Value Dominant Logic (VDL), a practitioner concept that encompasses all aspects of human endeavor and happiness and covers different aspects of Value, and how they impact you, business, society, technology, innovation and creativity, education. The book demonstrates how to identify where value exists, how it can be increased, how it is destroyed and dissipated, and how it can re-emerge. We have given enough references for readers who wish to get greater details. The book includes the Principles of Value Creation, and as a subset, the Principles of Customer Value Creation. The book also describes the 6As required of successful executives.

About the Author

Gautam Mahajan is an internationally acclaimed expert in strategy, general management and globalization. Gautam started the Customer Value Foundation to help companies with Customer Value and Value Creation. He is Founding Editor of the Journal of Creating Value jcv.sagepub.com. He has proved quantitatively with the Tatas that Values create Value! He has a wide range of international clients in diverse industries, has received a Harvard Fellowship and is the holder of 18 US Patents. His books, How Creating Customer Value Makes You a Great Executive, Value Creation: The Distinctive Guide for Business Leaders, Total Customer Value Management: Transforming Business Thinking, and Customer Value Investment: Formula for Sustained Business Success are forerunners in their field. Gautam also co-chaired the First Global Conference on Creating Value in the UK in May 2018