The Value of Business Analytics: Identifying the Path to Profitability

  • 5h 1m
  • Evan Stubbs
  • John Wiley & Sons (US)
  • 2011
Providing an integrated framework for launching and communicating the value of business analytics in your organization, this groundbreaking resource defines what business analytics is and explains how to harness its power to gain a competitive edge in the marketplace.

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