The World's Business Cultures and How to Unlock Them, 2nd Edition
- 4h 45m
- Barry Tomalin, Mike Nicks
- Thorogood
- 2010
The latest edition of this popular title provides a framework for a full understanding of cultural differences in communication, negotiation, partnerships, socializing, incentives and rewards. It offers strategies and tactics for winning people over to your side, ensuring that the right impression is made in whatever culture you are operating.
- Understanding cultural differences in communication, negotiation, partnerships, socializing, incentivizing and rewarding
- Getting people on your side
- Acquiring the knowledge needed to make the right impression and avoiding giving offence
- Provides a framework for understanding any culture in the world, but include specific chapters on the top 14 economies in the world by 2050, according to Morgen Grenfell: China, USA, Germany, UK, Russia, India, Brazil, France, Italy, Spain, The Gulf, South Korea, Australia and Japan
About the Authors
Barry Tomalin is Director of Cultural Training at International House in London, one of the largest language and cultural training organizations in the world, and Visiting Lecturer in Cross-Cultural Communication at the University of Westminister. He is the author of many books and has trained in 65 countries.
Mike Nicks is a journalist and a media and communications coach. He has worked on the launch or development of more than 30 magazines and newspapers in Britain, France, the USA and Australia, including titles as diverse as Nursing Times in London, the best-selling Motor Trend in California, FHM in Paris, and the surfing monthly Tracks in Sydney. He trains journalists in leadership, editing and writing techniques, and helps business people to communicate in effective English. He is a consultant with PMA Training, Britain's largest media coaching organization, and International House Cultural Training in London. He contributes to The Guardian, The Independent and The Observer newspapers, is passionate about languages and world business cultures, and speaks Spanish and French as well as his native English.
In this Book
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Risky Business
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How to Unlock Any Culture in the World
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How People Think
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Cultural Behaviour
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How to Increase Your Cultural Sensitivity
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Communication
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Leadership and Decision-Making
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Teams, Motivation and Feedback
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Meetings and Negotiations
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Gift-Giving and Hospitality
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Sixteen Key Markets
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Fact files
