Think Like a Futurist: Know What Changes, What Doesn't, and What's Next
- 3h 39m
- Cecily Sommers
- John Wiley & Sons (US)
- 2012
Think Like a Futurist shows how to track changes, explore questions, and engage in new thinking that connects today's pressures with tomorrow's realities. Cecily Sommers shows how to apply long-term focus and strategies to needs as diverse as industry forecasts, innovation challenges, leadership development, or future-proofing a brand. By understanding intersecting potentials that one day may impact your organization, you can readily spot emerging trends and market shifts, uncovering opportunities on the horizon.
Think Like a Futurist explores such questions as: Where will new markets emerge over the next 5-10-25 years? What will be the big issues of the day? How will lifestyle, social mores, and policy adapt? And what role do we play in that future?
- Offers a clear framework for thinking like a futurist, and direction for how to integrate it in high-pressure corporate environments
- Explains how the social, economic, and environmental crises of our time spring from just four constant and predictable forces
- Reveals the three dramatic disruptions on the horizon that should be a part of every strategic conversation
- Written by Cecily Sommers the Founder and President of The Push Institute, a non-profit think tank that tracks significant global trends and their implications for business, government, and non-profit.
Filled with tools and models for a new world, this book should be required reading for strategists and innovators across disciplines.
About the Author
A global trends analyst, Cecily Sommers speaks, writes, and consults on emerging trends, markets, and technologies shaping our future. She is the author of Think Like a Futurist and the founder of The Push Institute, a non-profit think tank that tracks significant global trends and their implications for business, government, and non-profit sectors over the next 5-10-25-50 years.
Cecily was named one of Fast Company's "Fast 50 Reader's' Favorites," as well as one of the Business Journal's "Twenty]five Women to Watch." She is a regular contributor to NPR's All Things Considered and other media outlets, and a proud member of the Association of Professional Futurists. Cecily lives in Minneapolis, Minnesota.
In this Book
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Think Like a Futurist—Know What Changes, What Doesn’t, and What’s Next
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Introduction
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The Four Forces of Change
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Resources
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Technology
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Demographics
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Governance
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Higher Learning
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Phase I—Define
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Phase II—Discover
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Phase III—Distill
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Who Are You?
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Where Are You Going?
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The 5 Percent Rule
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Tinkering—The Genesis of General Mills’s Idea Greenhouse
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Conclusion
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The Futurist’s Mind-set
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Overcoming Resistance to Change
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Notes
