Think Like a Futurist: Know What Changes, What Doesn't, and What's Next

  • 3h 39m
  • Cecily Sommers
  • John Wiley & Sons (US)
  • 2012

Think Like a Futurist shows how to track changes, explore questions, and engage in new thinking that connects today's pressures with tomorrow's realities. Cecily Sommers shows how to apply long-term focus and strategies to needs as diverse as industry forecasts, innovation challenges, leadership development, or future-proofing a brand. By understanding intersecting potentials that one day may impact your organization, you can readily spot emerging trends and market shifts, uncovering opportunities on the horizon.

Think Like a Futurist explores such questions as: Where will new markets emerge over the next 5-10-25 years? What will be the big issues of the day? How will lifestyle, social mores, and policy adapt? And what role do we play in that future?

  • Offers a clear framework for thinking like a futurist, and direction for how to integrate it in high-pressure corporate environments
  • Explains how the social, economic, and environmental crises of our time spring from just four constant and predictable forces
  • Reveals the three dramatic disruptions on the horizon that should be a part of every strategic conversation
  • Written by Cecily Sommers the Founder and President of The Push Institute, a non-profit think tank that tracks significant global trends and their implications for business, government, and non-profit.

Filled with tools and models for a new world, this book should be required reading for strategists and innovators across disciplines.

About the Author

A global trends analyst, Cecily Sommers speaks, writes, and consults on emerging trends, markets, and technologies shaping our future. She is the author of Think Like a Futurist and the founder of The Push Institute, a non-profit think tank that tracks significant global trends and their implications for business, government, and non-profit sectors over the next 5-10-25-50 years.

Cecily was named one of Fast Company's "Fast 50 Reader's' Favorites," as well as one of the Business Journal's "Twenty]five Women to Watch." She is a regular contributor to NPR's All Things Considered and other media outlets, and a proud member of the Association of Professional Futurists. Cecily lives in Minneapolis, Minnesota.

In this Book

  • Think Like a Futurist—Know What Changes, What Doesn’t, and What’s Next
  • Introduction
  • The Four Forces of Change
  • Resources
  • Technology
  • Demographics
  • Governance
  • Higher Learning
  • Phase I—Define
  • Phase II—Discover
  • Phase III—Distill
  • Who Are You?
  • Where Are You Going?
  • The 5 Percent Rule
  • Tinkering—The Genesis of General Mills’s Idea Greenhouse
  • Conclusion
  • The Futurist’s Mind-set
  • Overcoming Resistance to Change
  • Notes
SHOW MORE
FREE ACCESS

YOU MIGHT ALSO LIKE