Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation, Fourth Edition

  • 8h 35m
  • Damian Ryan
  • Kogan Page
  • 2017
With fresh examples and case studies, and the latest developments in the industry, this clear, informative and entertaining book is a practical, no-nonsense guide to web-marketing, the rules of new media and researching the new generation of digital consumers.

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