Usability Testing for Survey Research
- 4h 7m
- Emily Geisen, Jennifer Romano Bergstrom
- Elsevier Science and Technology Books, Inc.
Usability Testing for Survey Research provides researchers with a guide to the tools necessary to evaluate, test, and modify surveys in an iterative method during the survey pretesting process. It includes examples that apply usability to any type of survey during any stage of development, along with tactics on how to tailor usability testing to meet budget and scheduling constraints.
The book's authors distill their experience to provide tips on how usability testing can be applied to paper surveys, mixed-mode surveys, interviewer-administered tools, and additional products.
- Explains how to design and conduct usability tests and analyze and report the findings
- Includes examples on how to conduct usability testing on any type of survey, from a simple three-question survey on a mobile device, to a complex, multi-page establishment survey
- Presents real-world examples from leading usability and survey professionals, including a diverse collection of case studies and considerations for using and combining other methods
- Discusses the facilities, materials, and software needed for usability testing, including in-lab testing, remote testing, and eye tracking
Researchers using surveys, UX professionals, students in cognitive psych or human-computer interaction
In this Book
Usability and Usability Testing
Adding Usability Testing to the Survey Process
Planning for Usability Testing
Developing the Usability Testing Protocol
Think Aloud and Verbal-Probing Techniques
Conducting Usability Sessions
Analyzing and Reporting Results