Valuable Content Marketing: How to Make Quality Content Your Key to Success, 2nd Edition

  • 5h 1m
  • Sharon Tanton, Sonja Jefferson
  • Kogan Page
  • 2015

The first edition of Valuable Content Marketing provided a clear, straightforward guide on what to write and produce, what type of information to share, and how to share it to get the most effective results. Written for the current business environment, particularly start-ups and consulting companies, this updated second edition offers new ideas, examples, step-by-step action lists, quick tips, and goal-driven chapter summaries to help businesses create compelling, targeted content for their customers.

About the Authors

Sonja Jefferson is a content consultant with a background in professional sales. Through her company, Valuable Content Ltd, she has helped business owners get their message across through various media formats.

Sharon Tanton is a copywriter with a background in telling stories. Working in radio, television, magazine features and internal communications, she helps companies convey their message in a way that audiences appreciate.

In this Book

  • Introduction
  • Buying Has Changed. Has Your Marketing Caught Up?
  • What is Valuable Content and Why Does It Win You Business?
  • Guiding Principles for Your Valuable Content
  • Blogging
  • Social Media
  • Email Newsletters
  • Search Engine Optimization
  • Deeper Written Content, E-Books, White Papers, Slideshares and Published Books
  • Video, Audio, Infographics and More
  • Widen Your Reach: PR, Guest Blogging, Events and Paid Advertising
  • Pulling Together a Valuable Content Strategy
  • Making Your Website Valuable
  • How to Write Valuable Content
  • How to Sell with Valuable Content
  • Winning the Challenge of Constant Content Generation
  • Troubleshooting Q&A: Answers to the Big Content Questions
  • Conclusion and Manifesto for Marketing People Love
  • Valuable Resources
  • Notes and References