Value-Ology: Aligning Sales and Marketing to Shape and Deliver Profitable Customer Value Propositions
- 3h 26m
- Paul Johnston, Simon Kelly, Stacey Danheiser
- Palgrave Macmillan Ltd
- 2017
By blending detailed research with academic rigor and commercial experience, this book offers both marketing and sales professionals a rare combined insight into both worlds to continuously capture customer intelligence and create value.
