Value-Ology: Aligning Sales and Marketing to Shape and Deliver Profitable Customer Value Propositions

  • 3h 26m
  • Paul Johnston, Simon Kelly, Stacey Danheiser
  • Palgrave Macmillan Ltd
  • 2017
By blending detailed research with academic rigor and commercial experience, this book offers both marketing and sales professionals a rare combined insight into both worlds to continuously capture customer intelligence and create value.