Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity

  • 8h 27m
  • Avinash Kaushik
  • Sybex
  • 2010

Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!

About the Author

Avinash Kaushik is the author of the leading research & analytics blog Occam’s Razor. He is also the Analytics Evangelist for Google and the Chief Education Officer at Market Motive, Inc. He is a bestselling author and a frequent speaker at key industry conferences around the globe and at leading American universities. He was the recipient of the 2009 Statistical Advocate of the Year award from the American Statistical Association. Avinash donates all proceeds from his books to two charities, The Smile Train and the Ekel Vidyalaya Foundation.

In this Book

  • Introduction
  • The Bold New World of Web Analytics 2.0
  • The Optimal Strategy for Choosing Your Web Analytics Soul Mate
  • The Awesome World of Clickstream Analysis—Metrics
  • The Awesome World of Clickstream Analysis—Practical Solutions
  • The Key to Glory—Measuring Success
  • Solving the “Why” Puzzle—Leveraging Qualitative Data
  • Failing Faster—Unleashing the Power of Testing and Experimentation
  • Competitive Intelligence Analysis
  • Emerging Analytics—Social, Mobile, and Video
  • Optimal Solutions for Hidden Web Analytics Traps
  • Guiding Principles for Becoming an Analysis Ninja
  • Advanced Principles for Becoming an Analysis Ninja
  • The Web Analytics Career
  • HiPPOs, Ninjas, and the Masses—Creating a Data-Driven Culture