Web Design For Dummies, 3rd Edition

  • 5h 1m
  • Lisa Lopuck
  • John Wiley & Sons (US)
  • 2012

Get up to speed on the newest technologies, tools, and possibilities in web design

Have a great idea for a web site but don't know where or how to begin? Web Design For Dummies, 3rd Edition is an ideal starting point! Fully updated to cover the latest and the greatest in the world of web design, this fun-but-straightforward guide gets you caught up with everything you need to know to organize your ideas, create a template, start development, test to make sure everything is working properly, and launch your finished site. Packed with invaluable advice on incorporating social media aspects, linking content with social sites, and designing for mobile devices, this book will have you web designing like a pro in no time.

  • Highlights the many significant changes in the world of web design since the previous edition, including the introduction of HTML5, new technologies for sharing media, mobile web design, and more
  • Zeroes in on effectively using color, text, and navigation
  • Reveals helpful advice for avoiding common pitfalls
  • Details ways to connect with social sites like Twitter and Facebook

Web Design For Dummies, 3rd Edition goes beyond just making a basic web site and instead encourages you to create a site that is appealing, practical, and useful.

About the Author

Lisa Lopuck is an experienced digital creative executive with over 20 years building, inspiring, and leading creative teams; managing vendors; overseeing digital department and project budgets, brand identity, packaging, and point-of-sale design; and guiding innovation and best practices for web, mobile, social media, and e-commerce projects.

In 1988, Lisa got her first glimpse of multimedia while still at UCLA pursuing her degree in design. She saw a tiny, black-and-white, interactive HyperCard stack designed by The Voyager Company and immediately knew her career path. Her first job out of school was working at the Apple Multimedia Lab in San Francisco. She then moved on to Skywalker Ranch, working with George Lucas to design educational CD-ROMs. The rest has been interactive history — working with everyone from eBay to Disney, and speaking at conferences all over the world.

She most recently served as Vice President of Creative and Digital Media for Monster Energy, where she led the redesign and launch of their global website, e-commerce technology platform, and mobile applications. Under her leadership, Monster's Facebook brand page exploded from 500 thousand to over 12 million fans in just 1.5 years. Prior to Monster, she also designed several Disney e-commerce websites, including DisneyShopping.com (later folded into DisneyStore.com), and many of the Disney theme-park websites, including HongKongDisneyland.com and DisneyCruiseLine.com.

She currently is the co-founder of Front Row frontrow-studios.com, a digital marketing agency exclusively focused on the sports industry. She's an avid athlete herself (tournament tennis player) and resides in Southern California.

In this Book

  • Introduction
  • So You're Designing a Website
  • From Concept to Execution
  • Designing the Right Site for the Right Crowd
  • Organizing and Navigating Web Content
  • User Interface Design for the Web
  • User Testing—Lab Coats Not Required
  • Web Graphic Design 101
  • Letter-Perfect Type Design
  • Understanding Web Color, Resolution, and File Formats
  • Building Your Web Comps
  • Getting Inspired: Web-Design Ideas
  • Presenting Your Design Masterpiece
  • Building the Presentation Layer
  • Platform Selection, Content Management, Analytics, and SEO
  • Websites on Steroids
  • Ten Tips for Managing Your Web-Design Business
  • Ten Information and Interaction Design Tips
  • Ten Things that Can Go Wrong
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