Web Marketing All-in-One For Dummies, 2nd Edition
- 12h 44m
- Elizabeth Marsten, Ian Lurie, John Arnold, Marty Dickinson, Michael Becker
- John Wiley & Sons (US)
- 2012
Why buy several books on web marketing when you can buy just one? With this must-read resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the potential of social media, this team of web marketing gurus brings their insight and experience to the table and it's yours for the taking.
- Provides invaluable advice for establishing a web presence and getting your message out with online advertising
- Zeroes in on search engine optimization so that your site can be discovered by search engines and, ultimately, consumers
- Explains how web analytics can offer you a better understanding of your web marketing efforts
- Details ways to establish an online voice with blogging and podcasting
- Walks you through the potential of social media marketing with Facebook, Twitter, and Google+
- Looks at various options for getting your message onto mobile platforms
Web Marketing All in One For Dummies, 2nd Edition shows you how to get your online name out there so that customers can find you easily.
About the Authors
John Arnold is the author of E-Mail Marketing For Dummies and coauthor of Mobile Marketing For Dummies.
Ian Lurie is President of Portent, Inc.
Marty Dickinson is President of HereNextYear.
Elizabeth Marsten is Director of Search Marketing at Portent, Inc.
Michael Becker is the Managing Director of North America at the Mobile Marketing Association.
In this Book
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Introduction
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Internet Business Basics
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Making Money Online
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Designing to Sell
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Creating and Connecting Multiple Websites
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Creating Exceptional Copy That Sells
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Lead-Generation for Business Growth
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Getting Help with Your Web Presence
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Getting Ready for SEO
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Choosing the Right Keywords
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Eliminating Search Engine Roadblocks
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Making Search Engines Love Your Site
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Understanding Blended Search
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Writing Great Copy for Search Engines (And Readers!)
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Building Link Love
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Analyzing Your Results
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Hiring an SEO Professional
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Getting Started with Analytics
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Tracking Traffic Volumes
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Measuring Your Best Referrers
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Measuring Visit Quality
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Using Conversion Goals
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Using Goal Funnels
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Grasping PPC Methods
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Combining PPC and Search Engines
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Making Keyword Lists That Sell
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Writing Ads That Earn Clicks and Pay You Back
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Budgeting and Bidding on Keywords
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Legally Speaking: PPC and the Law
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Using Tools, Tips, and Tricks of the Trade
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Adding E-Mail to a Web Marketing Strategy
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Becoming a Trusted Sender
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Building a Quality E-Mail List
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Constructing an Effective Marketing E-Mail
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Making Your E-Mail Content Valuable
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Tracking Your E-Mail Campaign Results
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Maximizing E-Mail Deliverability
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Picking Your Blog Topic
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Getting Yer Blog On
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Writing Like a Blogger
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Tracking Other Blogs
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Getting Involved on Other Blogs
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Promoting Your Posts
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Introducing Podcasting
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Understanding Social Media
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Creating Your Social Media Desktop
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Creating Your Social Media Plan
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Navigating Top Social Media Sites
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Building Your Network
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Creating a Winning Social Media Campaign
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Getting Started with Mobile Marketing
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Planning a Mobile Marketing Campaign
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Running Mobile Communication Campaigns
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Displaying Your Advertising on Mobile Devices
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Delivering Valuable Mobile Content
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Getting Paid for Your Mobile Marketing Efforts
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Tracking a Mobile Marketing Campaign
