What You Need to Know about Strategy

  • 2h 43m
  • Jo Whitehead
  • John Wiley & Sons (UK)
  • 2011

In any career in business, chances are that the time will come when someone will ask you to do a strategy for something. Too often, this will be a cue for stress at work and sleepless nights.

What You Need to Know about Strategy shows that it doesn’t have to be like this. Taking you step-by-step through the basics of what you need to know to come up with a great strategy, it shows:

  • That getting the right answers depends on asking the right questions
  • Why priorities matter
  • How to map out your internal and external situation
  • How to deal with uncertainty
  • How to make tough choices
  • What your brain does while you’re doing strategy

By cutting out the theory, and focusing on the things you need to know and do to come up with a killer strategy, this book means that you never need to panic again.

In this Book

  • What You Need to Know About Strategy
  • Introduction
  • What Is Strategy?
  • From The Outside
  • From The Inside
  • Evolution
  • Issues And Options
  • The Priorities
  • Process
  • Engagement
  • On Your Way
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