Write to the Point: How to Communicate in Business With Style and Purpose
- 2h 49m
- Salvatore J. Iacone
- Career Press, Inc.
- 2003
Thanks to e-mail, voice mail, cell phones, pagers, and, of course, the ever-expanding Web, we live in an age of information overload. Although all of these wonders were designed to make life and communication easier and faster, speed and efficiency have not come without a price. As a result, business writing has never been more difficult or stressful.
Writers are expected to respond quickly to an endless flow of e-mail messages.
Readers complain about an increasing lack of clarity and abundance of mechanical errors.
Supervisors and managers are bewildered at employees' inability to simply say what they mean and the lack of appropriate tone and sense of decorum in written communications.
Write to the Point is designed to provide practical, proven techniques for making writing for business both more effective and less stressful.
All levels of business and technical personnel-whose writing skills are essential to job performance and productivity-will find this easy-to-read guide invaluable and immediately useful every day. Write to the Point will also benefit the general writer and those for whom English is a second language.
You will learn proven techniques developed in Dr. Iacone's seminars that will enable you to write with greater ease, proficiency, and clarity. A conversational, instructional format walks you through the actual stages of the writing process-from planning and writing the first draft to editing and proofreading.
Helpful guidelines to correct punctuation, lists of often-confused words, and step-by-step procedures for generating effective e-mail, memos, letters, and reports are also included in this invaluable handbook.
About the Author
Salvatore J. Iacone, Ph.D., is a management training consultant whose specialty is designing and conducting business and technical writing and editing programs for major corporations, government agencies, and universities. National and international clients have included AT&T, Duracell, Pfizer, Honeywell, and IBM. Dr. Iacone is the author of several books and articles.
In this Book
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Writing to the Point
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Getting Started: Stop Staring and Start Writing
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It's Not About You: Writing for Your Reader
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The Right Package: Organizing and Evaluating Information
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Don't Obfuscate: Writing with Clarity and Precision
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Leave Out the Commercials: Let the Sentences Sell the Message
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Who do You Think You are? Tone and Style
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Last Restroom for 300 Miles: Editing for Content and Structure
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Don't Trust the Spell-Checker: Proofreading Made Easier
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E-Mail: To Send or Not to Send?
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Memo, Letter, and Report Guidelines
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Instructions, Presentations, Proposals, and Resumes
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Writing Aerobics
