You Lead: How Being Yourself Makes You a Better Leader

  • 3h 46m
  • Minter Dial
  • Kogan Page
  • 2021

There is a need for a new kind of leadership; one that bleeds personality and rings true to employees and customers alike who crave authenticity. You Lead argues that business leaders deliver superior results, communities of engagement both inside and outside of the company and true values-driven success when they are themselves and come across as genuine.

Bestselling author, Minter Dial, shows readers how embracing your whole self at work encourages people to also be themselves, seek true fulfilment at work and merge the personal and professional to become true examples of what you stand for. You Lead is a call to arms to leaders to stop pretending to be who they are not, and play on their uniqueness and strengths, to allow people to do the same and develop a culture of authenticity and purpose.

With practical advice, real-life stories and a simple framework, this book shows you how you can:

  • Be yourself, lead by example and merge the professional and personal
  • Stand for something and allow people to develop true purpose at work
  • Allow a community to flourish through the right kind of governance model
  • Radiate your purpose through employees and customers alike for long-term performance

About the Author

Minter Dial is an award-winning published author, strategist and brand expert. An in-demand storyteller, he delivers keynotes and seminars to audiences the world over and has spoken at events that include SXSW, Adobe Summit, CogX, and Netexpo. His advisory work has allowed him to work with brands that include LVMH, Remy Cointreau, Samsung, Credit Agricole, L'Oréal, Google and Publicis. His last two business books were published to critical acclaim and have both garnered prestigious awards nominations and wins.

In this Book

  • Foreword
  • It’s a Rocky World
  • Got the Right Governance, Guv’nor?
  • Life is Work, Too
  • Check—Your Model of Leadership
  • Employee-First Customer-Centricity
  • Making Customer-Centricity Come Alive
  • The Art of Being a Leader
  • Leadership in Practice
  • Connecting the Dots


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