YouTube Marketing Power: How to Use Video to Find More Prospects, Launch Your Products, and Reach a Massive Audience
- 3h 6m
- Jason G. Miles
- McGraw-Hill
- 2014
YouTube is one of the world's most popular websites--which makes it one of the best marketing tools on the planet.
Jason G. Miles, the author of Pinterest Power and Instagram Power, shows you how to get up and running on YouTube and offers best practices for using it to drive traffic to websites to increase sales. YouTube Marketing Power provides expert tips on how to design a powerful YouTube strategy.
LEARN HOW TO:
- Make great videos--quickly and easily
- Build brand loyalty with powerful videos
- Drive traffic and revenue to your existing business
- Advertise on YouTube
- Monetize your YouTube work
This fast-paced but highly detailed guide reveals why companies frequently fail at YouTube marketing and how you can succeed by avoiding the same mistakes.
YouTube Marketing Power is the only guide you need to take full advantage of today's most powerful and inexpensive marketing tools.
About the Author
JASON G. MILES is the author of Pinterest Power and Instagram Power. Cofounder and marketer at Liberty Jane Clothing.
In this Book
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YouTube Marketing Power—How to Use Video to Find More Prospects, Launch Your Products, and Reach a Massive Audience
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Introduction
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YouTube Marketing Power
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24 Business Benefits of YouTube Marketing
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Why Companies Fail at YouTube Marketing
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There Are Only Two Reasons People Will Watch Your Video
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Defining Your Style
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Seven Ways to Get Your Videos Done
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Partnering with Vloggers
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Mastering the Three On-Screen Formats
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Mastering the Three Off-Camera Video Formats
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YouTube Channel Setup and Best Practices
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Uploading Videos to YouTube
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YouTube: The Social Network
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The Grand Opening of Your Shiny New YouTube Attraction
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YouTube Contests That Rock
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YouTube for Charities
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Driving Traffic
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Driving Results via Analytics
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Advertising on YouTube
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Monetizing Your YouTube Work
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Conclusion
