Analyzing Audiences & User Behavior in Twitter for Professionals

Twitter for Professionals    |    Intermediate
  • 8 videos | 47m 53s
  • Earns a Badge
Rating 5.0 of 1 users Rating 5.0 of 1 users (1)
With Twitter Analytics, you can get detailed information on how users are interacting with your tweets. Find out how to analyze global trends and engagement, explore audience metrics, and track tweet interaction and conversion events.

WHAT YOU WILL LEARN

  • Interpret the twitter analytics dashboard
    Understand the tweets dashboard
    Analyze your tweets dashboard
    Understand the twitter audiences dashboard
  • Analyze the twitter audiences dashboard
    Analyze the events dashboard on twitter
    Analyze your video activity on twitter
    Create a conversion event on twitter

IN THIS COURSE

  • 6m 48s
    Social media tools or platforms provide a large amount of information about user behavior and trends. Fortunately, Twitter provides Twitter Analytics to help you gain insight into how your Tweets are performing on Twitter. The Analytics dashboard provides you with a monthly performance overview, which allows you to see statistics that are tracked from month to month as well as your top-performing Tweets. These metrics can help you understand how your content is being used and you can use them to help grow your business. FREE ACCESS
  • 4m 19s
    The Tweet activity dashboard in Twitter Analytics gives you detailed insights of your activity on Twitter. You can choose a specific date range to view and can track the number of impressions, engagements and the engagement rate for each Tweet you have posted. FREE ACCESS
  • Locked
    3.  Analyzing your Tweets dashboard in Twitter for Professionals
    6m 39s
    The Tweet activity dashboard in Twitter Analytics gives you detailed insights of your activity on Twitter. You will see how to analyze your Tweet activity graph, your individual tweets, and the different engagement metrics. FREE ACCESS
  • Locked
    4.  Understanding the Audiences dashboard in Twitter for Professionals
    5m 11s
    The Audiences dashboard in Twitter Analytics gives you insights into your followers' interests, behaviors, and demographics. You can also view the abundant amount of insights available for all Twitter users. You can use this information to tailor your tweets to fit the interests or behaviors of your followers as well as to branch out and appeal to a wider audience based on the data provided by Twitter. FREE ACCESS
  • Locked
    5.  Analyzing your Audiences dashboard in Twitter for Professionals
    5m 57s
    The Audiences dashboard in Twitter Analytics gives you insights into your followers' interests, behaviors, and demographics. You can also view the abundant amount of insights available for all Twitter users. You can use this information to tailor your tweets to fit the interests or behaviors of your followers. You can also compare your followers' interests to the rest of the users on Twitter to see where your followers fit in with the rest of the Twitter population. FREE ACCESS
  • Locked
    6.  Analyzing the Events dashboard in Twitter for Professionals
    5m 43s
    From Twitter Analytics you can analyze the information and data available in the Event section to use event targeting to quickly and easily find events and trends on Twitter. This is also a good way to plan for upcoming events and even create a campaign targeting a specific event. FREE ACCESS
  • Locked
    7.  Analyzing your video activity in Twitter for Professionals
    6m 48s
    A good way to capture your audience's interest on Twitter is by posting videos. Once you have started posting videos, you can analyze which videos resonate the most with your audience by viewing the metrics available via the Video Activity section in Twitter Analytics. FREE ACCESS
  • Locked
    8.  Creating a conversion event in Twitter for Professionals
    6m 29s
    Conversion tracking on Twitter measures the number of Twitter users that perform a particular action after viewing and engaging with your ads on Twitter. This can include such actions as website visits, new sign-ups or purchases. This allows advertisers to understand the performance of their direct-response ads so that they can get more customers in a cost-efficient way. FREE ACCESS

EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE

Skillsoft is providing you the opportunity to earn a digital badge upon successful completion on some of our courses, which can be shared on any social network or business platform.

Digital badges are yours to keep, forever.

YOU MIGHT ALSO LIKE

PEOPLE WHO VIEWED THIS ALSO VIEWED THESE

Rating 4.0 of 681 users Rating 4.0 of 681 users (681)
Rating 4.4 of 6009 users Rating 4.4 of 6009 users (6009)
Rating 3.9 of 51 users Rating 3.9 of 51 users (51)