Audience and Purpose in Business Writing
Everyone
- 7 videos | 18m 28s
- Includes Assessment
- Earns a Badge
- CPE
- PMI PDU
Have you ever read a piece of business writing and found the message unclear? Writing well, like other communication skills, can be cultivated and improved. To write an effective business message, you need to first know and understand your audience and your purpose for choosing written communication to convey it. In this course, you'll discover how improving your written communication aids in creating messages that convey the appropriate tone for different readers throughout the organizational hierarchy. You'll also explore how better writing can effectively fulfil its three most common purposes: to inform, respond, or persuade.
WHAT YOU WILL LEARN
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identify key considerations when analyzing the targeted readers of a business document
recognize the appropriate type of written message to use for a given situation
recognize guidelines for writing effective informative messages -
identify characteristics of effective responsive writing
recognize key elements of persuasive writing
use the appropriate tone to communicate a business message in writing
IN THIS COURSE
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1. Audience and Purpose in Business Writing42sIn this course, you'll learn about identifying your audience and you'll discover how to use the appropriate tone for different readers. You'll also discover the most common purposes of business writing. And you'll explore… FREE ACCESS
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2. Knowing Your Audience: Key Reader Characteristics2m 52sWhen you're writing a business document, you need to think about your audience. You don't talk to your boss in the same way you chat with your friends, do you? The same goes for business writing. You need to pitch your… FREE ACCESS
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3. Knowing Your Purpose: Inform, Respond, Persuade2m 54sIf your business writing is to be effective, you need to have a clear idea of the purpose of your writing. Taking some time to define your purpose before you begin writing will help you when you actually do start. Because… FREE ACCESS
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4. Writing to Inform: Organizing Your Ideas2m 55sYou use informative writing to give your reader information. Think of documents like training materials for new employees or a report for the company manager on a potential new market. Both good examples of when you'd use… FREE ACCESS
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5. Writing Responses: Providing What's Requested2m 48sIn an always on world, it's more important than ever to be responsive if your business is going to succeed. You might need to use responsive writing to follow up on customer inquiries or complaints. In this video, you'll… FREE ACCESS
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6. Writing to Persuade: Keeping the Reader's Attention3m 3sAlmost all business writing includes some element of persuasion. You want your customer to buy that product, or your boss to give you that promotion, or your colleague to complete the task you need done. To persuade your… FREE ACCESS
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7. Using the Right Tone in Business Communications3m 16sWhen you're writing to someone outside your organization, use a formal tone. Formal doesn't have to mean stuffy. You can still be conversational, but follow more formal protocols. In this video, you'll learn how to write… FREE ACCESS
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