Audience and Purpose in Business Writing
7 Videos | 27m 28s - Includes Assessment
- Earns a Badge
- CPE
- PMI PDU
Have you ever read a piece of business writing and found the message unclear? Writing well, like other communication skills, can be cultivated and improved. To write an effective business message, you need to first know and understand your audience and your purpose for choosing written communication to convey it. In this course, you'll discover how improving your written communication aids in creating messages that convey the appropriate tone for different readers throughout the organizational hierarchy. You'll also explore how better writing can effectively fulfil its three most common purposes: to inform, respond, or persuade.
WHAT YOU WILL LEARN
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identify key considerations when analyzing the targeted readers of a business document
recognize the appropriate type of written message to use for a given situation
recognize guidelines for writing effective informative messages -
identify characteristics of effective responsive writing
recognize key elements of persuasive writing
use the appropriate tone to communicate a business message in writing
IN THIS COURSE
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1.Audience and Purpose in Business Writing42sUP NEXT
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2.Knowing Your Audience: Key Reader Characteristics2m 52s
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3.Knowing Your Purpose: Inform, Respond, Persuade2m 54s
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4.Writing to Inform: Organizing Your Ideas2m 55s
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5.Writing Responses: Providing What's Requested2m 48s
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6.Writing to Persuade: Keeping the Reader's Attention3m 3s
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7.Using the Right Tone in Business Communications3m 16s
EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE
Skillsoft is providing you the opportunity to earn a digital badge upon successful completion of this course, which can be shared on any social network or business platform
Digital badges are yours to keep, forever.
