Audience and Purpose in Business Writing

  • 7 Videos | 18m 28s
  • Includes Assessment
  • Earns a Badge
  • Certification CPE
  • Certification PMI PDU
Likes 809 Likes 809
Have you ever read a piece of business writing and found the message unclear? Writing well, like other communication skills, can be cultivated and improved. To write an effective  business message, you need to first know and understand your audience and your purpose for choosing written communication to convey it. In this course, you'll discover how improving your written communication aids in creating messages that convey the appropriate tone for different readers throughout the organizational hierarchy. You'll also explore how better writing can effectively fulfil its three most common purposes: to inform, respond, or persuade.

WHAT YOU WILL LEARN

  • identify key considerations when analyzing the targeted readers of a business document
    recognize the appropriate type of written message to use for a given situation
    recognize guidelines for writing effective informative messages
  • identify characteristics of effective responsive writing
    recognize key elements of persuasive writing
    use the appropriate tone to communicate a business message in writing

IN THIS COURSE

  • Playable
    1. 
    Audience and Purpose in Business Writing
    42s
    UP NEXT
  • Playable
    2. 
    Knowing Your Audience: Key Reader Characteristics
    2m 52s
  • Locked
    3. 
    Knowing Your Purpose: Inform, Respond, Persuade
    2m 54s
  • Locked
    4. 
    Writing to Inform: Organizing Your Ideas
    2m 55s
  • Locked
    5. 
    Writing Responses: Providing What's Requested
    2m 48s
  • Locked
    6. 
    Writing to Persuade: Keeping the Reader's Attention
    3m 3s
  • Locked
    7. 
    Using the Right Tone in Business Communications
    3m 16s

EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE

Skillsoft is providing you the opportunity to earn a digital badge upon successful completion of this course, which can be shared on any social network or business platform

Digital badges are yours to keep, forever.

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