Audience and Purpose in Business Writing

  • 7 videos | 18m 28s
  • Includes Assessment
  • Earns a Badge
  • Certification CPE
  • Certification PMI PDU
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Have you ever read a piece of business writing and found the message unclear? Writing well, like other communication skills, can be cultivated and improved. To write an effective business message, you need to first know and understand your audience and your purpose for choosing written communication to convey it. In this course, you'll discover how improving your written communication aids in creating messages that convey the appropriate tone for different readers throughout the organizational hierarchy. You'll also explore how better writing can effectively fulfil its three most common purposes: to inform, respond, or persuade.


  • Identify key considerations when analyzing the targeted readers of a business document
    Recognize the appropriate type of written message to use for a given situation
    Recognize guidelines for writing effective informative messages
  • Identify characteristics of effective responsive writing
    Recognize key elements of persuasive writing
    Use the appropriate tone to communicate a business message in writing


  • 42s
    In this course, you'll learn about identifying your audience and you'll discover how to use the appropriate tone for different readers. You'll also discover the most common purposes of business writing. And you'll explore how to create effective, informative, responsive, and persuasive business communication. FREE ACCESS
  • 2m 52s
    When you're writing a business document, you need to think about your audience. You don't talk to your boss in the same way you chat with your friends, do you? The same goes for business writing. You need to pitch your content differently depending on who your readers are. Let's consider some audience characteristics to keep in mind when writing business documents or messages. FREE ACCESS
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    3.  Knowing Your Purpose: Inform, Respond, Persuade
    2m 54s
    If your business writing is to be effective, you need to have a clear idea of the purpose of your writing. Taking some time to define your purpose before you begin writing will help you when you actually do start. Because you'll be better able to focus on the point of your message and the reaction you want from your reader. FREE ACCESS
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    4.  Writing to Inform: Organizing Your Ideas
    2m 55s
    You use informative writing to give your reader information. Think of documents like training materials for new employees or a report for the company manager on a potential new market. Both good examples of when you'd use informative writing. In this video, you'll learn guidelines for creating effective informative writing. FREE ACCESS
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    5.  Writing Responses: Providing What's Requested
    2m 48s
    In an always on world, it's more important than ever to be responsive if your business is going to succeed. You might need to use responsive writing to follow up on customer inquiries or complaints. In this video, you'll learn guidelines for using responsive writing to build relationships and keep customers and colleagues happy. FREE ACCESS
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    6.  Writing to Persuade: Keeping the Reader's Attention
    3m 3s
    Almost all business writing includes some element of persuasion. You want your customer to buy that product, or your boss to give you that promotion, or your colleague to complete the task you need done. To persuade your readers to take action, you have to overcome their resistance to change. And show how your idea can benefit them or their organization. In this video, you'll learn the key elements of persuasive writing. FREE ACCESS
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    7.  Using the Right Tone in Business Communications
    3m 16s
    When you're writing to someone outside your organization, use a formal tone. Formal doesn't have to mean stuffy. You can still be conversational, but follow more formal protocols. In this video, you'll learn how to write in an appropriate tone for different audiences. FREE ACCESS


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