Developing an Effective Business Case

  • 8 videos | 21m 24s
  • Includes Assessment
  • Earns a Badge
  • Certification CPE
  • Certification PMI PDU
Presenting a business case to the executives of your company is a daunting task. You need to put time and effort into business planning, writing, and presenting to be successful. This course prepares learners interested in the development of effective business cases. You'll learn what a business case is and when one is used, how to align it with your company's goals, what research you need to do, and what information should be included in your business case. Finally, you'll learn how to present your business case to decision makers.


  • Identify the functions of a business case
    Recognize what needs to be researched before writing a business case
    Recognize steps for aligning a new project with your company's strategic goals
    Recognize guidelines for deciding who should be involved in writing a business case
  • Identify guidelines for successful business case layout
    Recognize the elements of the main body of a business case
    Identify the characteristics of an effective presenter


  • 40s
  • 3m 1s
    A business case presents all the relevant details of your project and financially justifies why it should happen. Importantly, it also makes a case for change and provides key decision-makers with an overview of your project. FREE ACCESS
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    3.  What to Research When Planning a Business Case
    3m 13s
    When you write a formal business document, it has to be based on facts. You can’t just make stuff up to support your proposal. So you’ll need to do some research. In this video, you'll learn about the key areas of business case research. FREE ACCESS
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    4.  Aligning Project Goals to Corporate Strategy
    2m 38s
    There are two concerns that every company strategy should address. In this video, you will learn how to align your project with the corporate strategy. FREE ACCESS
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    5.  Who's Going to Write the Business Case?
    2m 55s
    During this video, you will learn how to write a business case. You will also discover the guidelines for choosing who should write the business case. FREE ACCESS
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    6.  Designing Your Business Case
    2m 54s
    A business case is a document that explains how your company will benefit from a proposed investment. It should be easy to read and look professional. In this video, you will learn the key elements of a well-designed business case. FREE ACCESS
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    7.  What's in the Main Body of a Business Case?
    3m 10s
    In this video, you will learn about the main sections of a business case. You will also discover how to write up your business case effectively. FREE ACCESS
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    8.  Stating Your Case
    2m 53s
    During this video, you will learn how to identify characteristics of an effective presenter. FREE ACCESS


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