Effective Digital Community Management

Everyone
  • 6 videos | 19m 43s
  • Includes Assessment
  • Earns a Badge
  • Certification CPE
  • Certification PMI PDU
Rating 4.4 of 387 users Rating 4.4 of 387 users (387)
In today's business environment, a positive social media presence is vital for success. Having someone responsible for online community management can help ensure that your online communities are getting the most from your social media marketing. In this course, you'll learn about the benefits and capabilities of community management as part of your overall digital marketing strategy. You'll explore the four pillars of effective digital community management and the elements to include in your organization's digital community management strategy. You'll also learn considerations and best practices for monitoring and engaging online communities, and you'll explore digital community management trends.

WHAT YOU WILL LEARN

  • There is no objective for the course overview
    Recognize the benefits and capabilities that effective digital community management offers your organization
    Identify the four key pillars of effective digital community management
  • Recognize key elements to include in your organization’s digital community management strategy
    Recognize best practices for monitoring and engaging online digital communities
    Recognize current trends in digital community management

IN THIS COURSE

  • 38s
    In this course, you'll learn about the benefits and capabilities of digital community management. You'll also discover the four pillars of effective digital community management and the elements to include in your organizations' digital community management strategy. FREE ACCESS
  • 4m 53s
    Social media presence has become indispensable for marketing products or services and engaging with customers. But to realize the full potential that these digital platforms have to offer, companies need effective community management. In this video, you will learn the key concepts that will be covered in this course, including community management. You will also discover the key benefits of effective community management for an organization. FREE ACCESS
  • Locked
    3.  Exploring the Pillars of Community Management
    3m 47s
    Community management can help an organization build meaningful relationships with existing customers, engage with potential customers, and spread its message to thousands. In this video, you will explore the key pillars of effective community management. FREE ACCESS
  • Locked
    4.  Developing Your Community Management Strategy
    3m 13s
    Effective digital community management depends on careful and deliberate planning and monitoring, and then responding quickly when issues or opportunities arise. Having a clear, well-planned strategy in place, allows for making quick decisions and capitalizing on opportunities, as soon as they appear. In this video, you will learn the key elements of developing a digital community management strategy. FREE ACCESS
  • Locked
    5.  Monitoring and Engaging Online Communities
    3m 58s
    At its core, community management is about gaining, growing, and building a relationship with an online audience. So it follows that a key part of effective digital community management is monitoring and engaging with your organization's online community. In this video, you will learn best practices for monitoring and engaging with your organization's online community. FREE ACCESS
  • Locked
    6.  Exploring Digital Community Management Trends
    3m 14s
    Effective digital community management relies on proper monitoring of social media and other digital channels. And it depends on successfully engaging online audiences. In this video, you'll learn about the three current trends that warrant particular attention. FREE ACCESS

EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE

Skillsoft is providing you the opportunity to earn a digital badge upon successful completion on some of our courses, which can be shared on any social network or business platform.

Digital badges are yours to keep, forever.

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