Embracing the Digital Opportunity

  • 7 Videos | 28m 26s
  • Includes Assessment
  • Earns a Badge
  • Certification CPE
Likes 477 Likes 477
The growth of mobile devices and social media have dramatically changed how consumers interact online. This has had a profound effect on how businesses market services and products to their customers. The facts about Digital are compelling. People prefer to interact online, mobile devices now account for over 50 percent of web page views, the current worldwide total number of Internet users is 4.5 billion, and social media users worldwide represent 3.2 billion people. In this course, you'll learn how digital provides opportunities for understanding the customer journey, creating sustainable business growth, and fostering more highly functioning organizations, teams, and individuals. You'll also learn how organizations can benefit from applying digital technologies and practices to their marketing plans and strategies. This course was developed in partnership with the Digital Marketing Institute. (www.digitalmarketinginstitute.com) For those who are interested in pursuing a certification, please contact the Digital Marketing Institute directly via this website: https://digitalmarketinginstitute.com/lp/skillsoft

WHAT YOU WILL LEARN

  • discover the key concepts covered in this course
    identify the opportunities and challenges for businesses as consumer behavior changes with advances in digital technology
    recognize how businesses need to adapt to fulfill changing customer expectations in response to advances in digital technology
    identify how digital technology has disrupted both the structure of businesses and how they market services and products to customers
  • match the stages of the customer journey to their associated digital touchpoints and the behaviors they typically drive
    identify the opportunities and challenges digital innovation and transformation present for all functions within an organization
    recognize that adopting digital best practices can help grow and sustain a business and present opportunities for organizations

IN THIS COURSE

  • Playable
    1. 
    Embracing the Digital Opportunity
    57s
    UP NEXT
  • Playable
    2. 
    Digital Consumer Behavior
    4m 57s
  • Locked
    3. 
    Customer Expectations
    4m 23s
    FREE ACCESS
  • Locked
    4. 
    Digital Disruption
    5m 35s
    FREE ACCESS
  • Locked
    5. 
    The Digital Customer Journey
    4m 25s
    FREE ACCESS
  • Locked
    6. 
    Digital and Your Organization
    2m 59s
    FREE ACCESS
  • Locked
    7. 
    Digital Impacts on Business Growth and Opportunity
    5m 11s
    FREE ACCESS

EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE

Skillsoft is providing you the opportunity to earn a digital badge upon successful completion of this course, which can be shared on any social network or business platform

Digital badges are yours to keep, forever.

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