Expanding Your Digital Mindset

Everyone
  • 6 videos | 20m 43s
  • Includes Assessment
  • Earns a Badge
  • Certification CPE
Rating 4.4 of 1610 users Rating 4.4 of 1610 users (1610)
Digital technology brings the power to transform interactions within business, but it's imperative that organizations are agile enough to respond in an ever-changing digital landscape. Digital also enables easier review of digital metrics. By consistently measuring key metrics and performance indicators, Digital helps businesses to learn from each cycle of the process to inform the next iteration. In this course, you'll learn that a digital mindset means understanding the power of digital technology to transform interactions within the business and you'll gain a richer set of customer insights by analyzing the way they interact with your organization through your digital assets. This in turn can help you to understand the customer journey and to improve the experience for your customers, which further increases engagement and conversion. You'll also explore the customer and company benefits of adopting a digital mindset and how an agile approach involves frequent reviews, allowing businesses to lower their costs and to increase their market reach more efficiently. Finally, this course shows you how to solve problems differently with Digital, and how adopting a digital culture and mindset can add value to your business, your organization, your department, and your own role. In this course, This course was developed in partnership with the Digital Marketing Institute. (www.digitalmarketinginstitute.com) For those who are interested in pursuing a certification, please contact the Digital Marketing Institute directly via this website: https://digitalmarketinginstitute.com/lp/skillsoft

WHAT YOU WILL LEARN

  • Discover the key concepts covered in this course
    Identify key characteristics of an agile approach to the development of digital products and services
    Recognize the advantages of using digital when setting and reviewing business goals in a digital transformation project
  • Recognize the advantages of using digital analytics with key performance indicators to monitor business performance
    Identify the opportunities digital presents to enable you to work more effectively in your own role
    Identify best practices for supporting the development of a digital culture and mindset within an organization

IN THIS COURSE

  • 1m 43s
    After completing this video, you will be able to discover the key concepts covered in this course FREE ACCESS
  • 2m 54s
    After completing this video, you will be able to identify key characteristics of an agile approach to the development of digital products and services. FREE ACCESS
  • Locked
    3.  Using Digital to Set Goals
    3m 59s
    After completing this video, you will be able to recognize the advantages of using Digital when setting and reviewing business goals in a digital transformation project. FREE ACCESS
  • Locked
    4.  Using KPIs and Digital Data Analytics
    4m 55s
    After completing this video, you will be able to recognize the advantages of using digital analytics with Key Performance Indicators to monitor business performance. FREE ACCESS
  • Locked
    5.  Digital and Your Own Role
    3m 17s
    After completing this video, you will be able to identify the opportunities Digital presents to enable you to work more effectively in your own role. FREE ACCESS
  • Locked
    6.  Digital Culture and the Organization
    3m 55s
    After completing this video, you will be able to identify best practices for supporting the development of a digital culture and mindset within an organization. FREE ACCESS

EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE

Skillsoft is providing you the opportunity to earn a digital badge upon successful completion on some of our courses, which can be shared on any social network or business platform.

Digital badges are yours to keep, forever.

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