Expanding Your Digital Mindset

  • 6 Videos | 28m 13s
  • Includes Assessment
  • Earns a Badge
  • Certification CPE
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Digital technology brings the power to transform interactions within business, but it’s imperative that organizations are agile enough to respond in an ever-changing digital landscape. Digital also enables easier review of digital metrics. By consistently measuring key metrics and performance indicators, Digital helps businesses to learn from each cycle of the process to inform the next iteration. In this course, you’ll learn that a digital mindset means understanding the power of digital technology to transform interactions within the business and you’ll gain a richer set of customer insights by analyzing the way they interact with your organization through your digital assets. This in turn can help you to understand the customer journey and to improve the experience for your customers, which further increases engagement and conversion. You'll also explore the customer and company benefits of adopting a digital mindset and how an agile approach involves frequent reviews, allowing businesses to lower their costs and to increase their market reach more efficiently. Finally, this course shows you how to solve problems differently with Digital, and how adopting a digital culture and mindset can add value to your business, your organization, your department, and your own role. In this course, This course was developed in partnership with the Digital Marketing Institute. (www.digitalmarketinginstitute.com) For those who are interested in pursuing a certification, please contact the Digital Marketing Institute directly via this website: https://digitalmarketinginstitute.com/lp/skillsoft

WHAT YOU WILL LEARN

  • discover the key concepts covered in this course
    identify key characteristics of an agile approach to the development of digital products and services
    recognize the advantages of using Digital when setting and reviewing business goals in a digital transformation project
  • recognize the advantages of using digital analytics with Key Performance Indicators to monitor business performance
    identify the opportunities Digital presents to enable you to work more effectively in your own role
    identify best practices for supporting the development of a digital culture and mindset within an organization

IN THIS COURSE

  • Playable
    1. 
    Expanding Your Digital Mindset
    1m 43s
    UP NEXT
  • Playable
    2. 
    Digital: An Agile Approach
    2m 54s
  • Locked
    3. 
    Using Digital to Set Goals
    3m 59s
  • Locked
    4. 
    Using KPIs and Digital Data Analytics
    4m 55s
  • Locked
    5. 
    Digital and Your Own Role
    3m 17s
  • Locked
    6. 
    Digital Culture and the Organization
    3m 55s

EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE

Skillsoft is providing you the opportunity to earn a digital badge upon successful completion of this course, which can be shared on any social network or business platform

Digital badges are yours to keep, forever.