GDPR Short: Profiling and Data Enrichment

Collecting and using customer information to inform your marketing activities is a significant factor in remaining competitive, but you must do so in ways that respect your customers' rights under the GDPR. This course covers key considerations to keep in mind when using profiling and enrichment services to ensure GDPR compliance. These course materials and content are for informational purposes only and do not constitute legal advice. Nothing herein, or in the course materials, shall be construed as professional advice as to any particular situation or constitute a legal opinion with respect to compliance with any federal, state, or local laws. Transmission of the information is not intended to create, and receipt does not constitute, an attorney-client relationship and is not intended to constitute legal advice or to substitute for obtaining legal advice from an attorney licensed in your state. Readers should not act upon this information without seeking professional counsel. The information contained herein is provided only as general information that may or may not reflect the most current legal developments.