Getting Started with Design Thinking

  • 7 videos | 23m 7s
  • Includes Assessment
  • Earns a Badge
  • Certification CPE
  • Certification PMI PDU
The main aim of your organization's product or service is to help your customers achieve a specific goal or overcome a problem. This is where the concept of design thinking comes in. Design thinking is a customer-centric approach to determining how best to meet customer needs. In this course, you'll explore ways to develop customer focus to help you define problems. You'll explore design thinking strategies, including how to reframe problems, how to brainstorm solutions, and when to use prototypes. You'll also identify best practices for user testing, as well as for and gathering and reviewing feedback for effective problem solving.


  • Identify the characteristics of design thinking
    Recognize ways to see through the customer’s eyes
    Identify the steps for reframing a problem
  • Describe the elements of customer-centric brainstorming
    Identify uses for prototyping
    Identify best practices for conducting user tests


  • 45s
    Design thinking is a customer centric approach to business practices that results in more meaningful, innovative solutions and better customer satisfaction. In this video, you’ll about the content of the Getting Started with Design Thinking course. FREE ACCESS
  • 4m 4s
    Design thinking is a customer focused approach to business practices that can help solve common problems in innovative ways. It's essentially a goal-oriented approach to the customer experience which opens up an organization to a broader set of product and service possibilities. In this video, you’ll learn about the basic characteristics of design thinking. FREE ACCESS
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    3.  Empathizing with Customers
    3m 40s
    Empathy for their customers is central to design thinking, but many businesses fail to utilize it. Adopting design thinking enables businesses to get into the minds, hearts and experiences of their customers including the challenges they face. In this video, you’ll explore ways to put yourself in you customers’ place and see your business through their eyes. FREE ACCESS
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    4.  Defining Problems from the Customer's Perspective
    3m 47s
    With an empathetic understanding of its customers and their needs, an organization can then begin to address how to meet them. This involves defining the design challenge from the customer's perspective to bring clarity and focus to the design process. In this video, you’ll learn the steps for reframing a problem from a customer’s perspective. FREE ACCESS
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    5.  Brainstorming Customer-centric Solutions
    3m 34s
    Brainstorming is a proven, effective way to generate creative ideas, potentially producing the widest range of possible solutions to a problem that has been captured from the customer's perspective. But to ensure it’s focused and productive, it's important to follow some guidelines. In this video, you’ll learn the elements of customer-centric brainstorming. FREE ACCESS
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    6.  Prototyping to Visualize Solutions
    3m 36s
    When a business has identified potential solutions to a problem, it must then assess how well it can implement them. In the design thinking process, this involves creating rapid prototypes to further evaluate and test the ideas generated during brainstorming. This allows business teams learn to improve suggestions, resolve disagreements, and test new ideas with a minimal invest of resources. In this video, explore beneficial uses of prototyping. FREE ACCESS
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    7.  Testing and Refining Solutions
    3m 41s
    Solution testing is important to get right. To do this, organizations can follow a number of best practices. When done correctly, the testing phase can help a team refine the problem statement, learn more about the user, and make the next version of a product or concept that much better. In this video, you’ll learn some best practices for conducting user tests. FREE ACCESS


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