Maximizing Value with A/B Testing

  • 6 Videos | 19m 57s
  • Includes Assessment
  • Earns a Badge
  • Certification CPE
  • Certification PMI PDU
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Used correctly, A/B testing helps your organization learn what changes will best fit changing customer needs. It's the process of testing two variants to determine which performs more effectively. It's about testing the user experience. An agile mindset is needed so you can capitalize on opportunities quickly. In this course, you'll learn about the characteristics and benefits of A/B testing. You'll also learn about the key activities for creating an organizational A/B test strategy. And you'll explore considerations and best practices for using A/B testing.

WHAT YOU WILL LEARN

  • There is no objective for the Course Overview
    identify characteristics of A/B testing
    recognize the benefits of A/B testing for an organization
  • identify the key activities for creating an organizational A/B test strategy
    distinguish between the phases of A/B testing
    recognize best practices in A/B testing

IN THIS COURSE

  • Playable
    1. 
    Maximizing Value with A/B Testing
    50s
    UP NEXT
  • Playable
    2. 
    Understanding A/B Testing
    4m 36s
  • Locked
    3. 
    Benefiting from A/B Testing
    3m 55s
  • Locked
    4. 
    Defining Your Organization's A/B Test Strategy
    3m 24s
  • Locked
    5. 
    Conducting A/B Tests
    2m 45s
  • Locked
    6. 
    Exploring A/B Testing Best Practices
    4m 27s

EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE

Skillsoft is providing you the opportunity to earn a digital badge upon successful completion of this course, which can be shared on any social network or business platform

Digital badges are yours to keep, forever.

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