Maximizing Value with A/B Testing

  • 6 Videos | 19m 17s
  • Includes Assessment
  • Earns a Badge
  • Certification CPE
  • Certification PMI PDU
Likes 104
Used correctly, A/B testing helps your organization identify value-add activities with data you already have, allowing you to become an agile enterprise that can adapt to a changing environment quickly. It is the process of testing two elements to determine which performs more effectively. Used correctly, it can help your organization develop agile thinking for dealing with change and innovation. By improving your agility, you can capitalize on opportunities quickly. In this course, you'll learn about the characteristics and benefits of A/B testing. You'll also learn about the key activities for creating an organizational A/B test strategy. And you’ll explore considerations and best practices for using A/B testing.

WHAT YOU WILL LEARN

  • There is no objective for the Course Overview
    identify characteristics of A/B testing
    recognize the benefits of A/B testing for an organization
  • identify the key activities for creating an organizational A/B test strategy
    distinguish between the phases of A/B testing
    recognize best practices in A/B testing

IN THIS COURSE

  • Playable
    1. 
    Maximizing Value with A/B Testing
    47s
    UP NEXT
  • Playable
    2. 
    Understanding A/B Testing
    4m 3s
  • Locked
    3. 
    Benefiting from A/B Testing
    4m
  • Locked
    4. 
    Defining Your Organization's A/B Test Strategy
    3m 35s
  • Locked
    5. 
    Conducting A/B Tests
    3m 17s
  • Locked
    6. 
    Exploring A/B Testing Best Practices
    3m 35s

EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE

Skillsoft is providing you the opportunity to earn a digital badge upon successful completion of this course, which can be shared on any social network or business platform

Digital badges are yours to keep, forever.

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