Maximizing Value with A/B Testing

  • 6 Videos | 26m 30s
  • Includes Assessment
  • Earns a Badge
  • Certification CPE
  • Certification PMI PDU
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Used correctly, A/B testing helps your organization identify value-add activities with data you already have, allowing you to become an agile enterprise that can adapt to a changing environment quickly. It is the process of testing two elements to determine which performs more effectively. Used correctly, it can help your organization develop agile thinking for dealing with change and innovation. By improving your agility, you can capitalize on opportunities quickly. In this course, you'll learn about the characteristics and benefits of A/B testing. You'll also learn about the key activities for creating an organizational A/B test strategy. And you’ll explore considerations and best practices for using A/B testing.

WHAT YOU WILL LEARN

  • There is no objective for the Course Overview
    identify characteristics of A/B testing
    recognize the benefits of A/B testing for an organization
  • identify the key activities for creating an organizational A/B test strategy
    distinguish between the phases of A/B testing
    recognize best practices in A/B testing

IN THIS COURSE

  • Playable
    1. 
    Maximizing Value with A/B Testing
    44s
    UP NEXT
  • Playable
    2. 
    Understanding A/B Testing
    4m
  • Locked
    3. 
    Benefiting from A/B Testing
    3m 57s
  • Locked
    4. 
    Defining Your Organization's A/B Test Strategy
    3m 32s
  • Locked
    5. 
    Conducting A/B Tests
    3m 14s
  • Locked
    6. 
    Exploring A/B Testing Best Practices
    3m 32s

EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE

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