Product Owner: Product Backlog Management - Defining Product Value

Scrum 2022    |    Beginner
  • 11 Videos | 1h 10m 15s
  • Includes Assessment
  • Earns a Badge
As a product owner, your job is to identify, communicate, measure, and deliver value to the customer with the products that you and the team develop. In this course, you'll learn about the product backlog, one of your key tools as a product owner, including how you can use it to define, maximize, and communicate value. Next, explore techniques you can use to both model and measure product value, and then focus on Kotler's product levels. Finally, learn about key economic terms and concepts, how an effective product value proposition helps you communicate value to your stakeholders, and about the relationship between the product backlog and your product goal. Upon completion, you'll be able to recognize best practices and techniques for defining product value as a product owner.

WHAT YOU WILL LEARN

  • discover the key concepts covered in this course
    distinguish between product outcome and product output
    list characteristics of an effective product backlog
    identify key elements of maximizing the value of your product backlog
    list the techniques you can use to model product value
    identify techniques for measuring product value
  • recognize the product levels in Kotler's model
    distinguish between key product economic terms and concepts
    list the key elements of an effective product value proposition
    describe the relationship between the product backlog and the product goal
    summarize the key concepts covered in this course

IN THIS COURSE

  • Playable
    1. 
    Course Overview
    40s
    UP NEXT
  • Playable
    2. 
    Product Outcome vs. Product Output
    8m 50s
  • Locked
    3. 
    Product Backlog Characteristics
    6m 1s
  • Locked
    4. 
    Maximizing Outcomes and Outputs of Product Backlog
    9m 51s
  • Locked
    5. 
    Modelling Product Value
    9m 5s
  • Locked
    6. 
    Measuring Product Value
    8m 46s
  • Locked
    7. 
    Product Levels and Value
    6m 27s
  • Locked
    8. 
    Product Economics Terms and Concepts
    6m 18s
  • Locked
    9. 
    Describing Product Value for Stakeholders
    7m 58s
  • Locked
    10. 
    Linking the Product Backlog to the Product Goal
    5m 32s
  • Locked
    11. 
    Course Summary
    48s

EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE

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