Writing Skills for Public Relations

Everyone
  • 6 videos | 16m 57s
  • Includes Assessment
  • Earns a Badge
Rating 4.5 of 378 users Rating 4.5 of 378 users (378)
The ability to write well is an essential skill and responsibility for all public relations (PR) professionals. Good writing is often time consuming and doesn't always come easy, but it's vital for connecting with your target audience and conveying your key brand messages in a clear and engaging manner. In this course, you'll learn how to develop written messages for your public relation initiative. You'll explore how to create and distribute attention-grabbing press and social media releases. You'll also learn techniques for managing an effective social media marketing campaign.

WHAT YOU WILL LEARN

  • Identify the characteristics of a compelling key message
    Recognize how to write a press release that gets the attention of your intended audience
    Recognize best practices for distributing a press release
  • Identify key characteristics of quality social media releases
    Recognize ways to build engaging social media into your public relations campaign

IN THIS COURSE

  • 37s
  • 3m 10s
  • Locked
    3.  Writing a Press Release
    3m 22s
    In this video, find out how to write a press release that gets the attention of your intended audience. FREE ACCESS
  • Locked
    4.  Distributing a Press Release
    3m 6s
    Learn how to recognize best practices for distributing a press release. FREE ACCESS
  • Locked
    5.  Creating a Social Media Release
    3m 20s
    In this video, you will learn how to identify key characteristics of quality social media content. FREE ACCESS
  • Locked
    6.  Building Social Media into Your Campaign
    3m 23s
    During this video, you will discover how to recognize ways to build engaging social media into your public relations campaign. FREE ACCESS

EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE

Skillsoft is providing you the opportunity to earn a digital badge upon successful completion on some of our courses, which can be shared on any social network or business platform.

Digital badges are yours to keep, forever.

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