Writing Skills for Public Relations

  • 6 Videos | 16m 57s
  • Includes Assessment
  • Earns a Badge
Likes 158 Likes 158
The ability to write well is an essential skill and responsibility for all public relations (PR) professionals. Good writing is often time consuming and doesn't always come easy, but it's vital for connecting with your target audience and conveying your key brand messages in a clear and engaging manner. In this course, you'll learn how to develop written messages for your public relation initiative. You’ll explore how to create and distribute attention-grabbing press and social media releases. You’ll also learn techniques for managing an effective social media marketing campaign.

WHAT YOU WILL LEARN

  • identify the characteristics of a compelling key message
    recognize how to write a press release that gets the attention of your intended audience
    recognize best practices for distributing a press release
  • identify key characteristics of quality social media releases
    recognize ways to build engaging social media into your public relations campaign

IN THIS COURSE

  • Playable
    1. 
    Writing Skills for Public Relations
    37s
    UP NEXT
  • Playable
    2. 
    Developing Your PR Message
    3m 10s
  • Locked
    3. 
    Writing a Press Release
    3m 22s
  • Locked
    4. 
    Distributing a Press Release
    3m 6s
  • Locked
    5. 
    Creating a Social Media Release
    3m 20s
  • Locked
    6. 
    Building Social Media into Your Campaign
    3m 23s

EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE

Skillsoft is providing you the opportunity to earn a digital badge upon successful completion of this course, which can be shared on any social network or business platform

Digital badges are yours to keep, forever.

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