How Comscore achieved 1377% ROI for their management development program
Comscore provides data and services to aid planning, transacting, and evaluating media purchases across platforms. Comscore allows media buyers and sellers to quantify their multi-screen behaviors and make business decisions with confidence.
Comscore needed a management development program for its 1,400 global employees that was global, scalable, provided continuous learning, and tied to performance.
HOW SKILLSOFT ® HELPED
Comscore worked with Skillsoft to design Accelerating Manager Performance and Development (AMPD), a self-paced blended learning program for people managers that incorporates company values and behaviors. AMPD offered two tracks, one for new managers and another for experienced leaders, providing ongoing and expanding skills for supervisors and managers. The AMPD program revolved around twelve core manager competencies. Each monthly topic was delivered daily in 5-minute microlearning sessions – facilitating easy consumption and rapid application. In fact, all of AMPD's learners said they would recommend it to a colleague in a post-program poll, demonstrating the value of the content and the appropriateness of the micro-learning approach for this program.
"AMPD’s unique design and microlearning approach enabled Comscore’s managers to develop their skills without delay or disruption to their productivity.”
Beth Teixeira, Director, Learning & Development, Comscore
ROI of 1,377%
$14.77 return for every dollar spent
100% of users would recommend AMPD to a colleague
Eliminated “scrap” learning, learning that is delivered but not applied
LEARN MORE ABOUT SKILLSOFT’S LEARNING SOLUTIONS
Has Comscore's story inspired you? Learn how you can unleash your organization’s edge by working with Skillsoft.
- Skillsoft Coaching, executive-quality coaching to accelerate the professional growth and development of all leaders.
- Skillsoft's Leadership and Business Skills Portfolio, for building effective leaders at all levels of your organization.
LEARN MORE ABOUT OUR CUSTOMER
comScore is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, comScore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and set-top box audiences and advertising at scale, comScore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement.