INSPIRED: How to Create Tech Products Customers Love

Book Summary

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How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world?

Perhaps surprisingly, they do it very differently than the vast majority of tech companies.

In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization and how to discover and deliver technology products that your customers will love—and that will work for your business.


MARTY CAGAN is the founder of the Silicon Valley Product Group where he helps others create successful products through writing, speaking, advising, and coaching.

Previously, he served as an executive for many successful companies, including Hewlett-Packard, Netscape Communications, and eBay, where he was responsible for defining and building products. Cagan has filled many of the roles in modern technology organizations, including product management, software development, product marketing, user experience design, software testing, engineering management, and general management. This is a book summary of the second edition of his first book.