AI for Marketing and Product Innovation: Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales

  • 6h 53m 4s
  • A.K. Pradeep, Andrew Appel, Stan Sthanunathan
  • Gildan Media
  • 2019

AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell.

In this Audiobook

  • 1 Major Challenges Facing Marketers Today
  • 2 Introductory Concepts for Artificial Intelligence and Machine Learning for Marketing
  • 3 Predicting Using Big Data – Intuition Behind Neural Networks and Deep Learning
  • 4 Segmenting Customers and Markets – Intuition Behind Clustering, Classification, and Language Analysis
  • 5 Identifying What Matters Most – Intuition Behind Principal Components, Factors, and Optimization
  • 6 Core Algorithms of Artificial Intelligence and Machine Learning Relevant for Marketing
  • 7 Marketing and Innovation Data Sources and Cleanup of Data
  • 8 Applications for Product Innovation
  • 9 Applications for Pricing Dynamics
  • 10 Applications for Promotions and Offers
  • 11 Applications for Customer Segmentation
  • 12 Applications for Brand Development, Tracking, and Naming
  • 13 Applications for Creative Storytelling and Advertising
  • 14 The Future of AI-enabled Marketing, and Planning for It
  • 15 Next-Generation Creative and Research Agency Models
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