AI for Marketing and Product Innovation: Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales

In this Audiobook

• 1 Major Challenges Facing Marketers Today
• 2 Introductory Concepts for Artificial Intelligence and Machine Learning for Marketing
• 3 Predicting Using Big Data – Intuition Behind Neural Networks and Deep Learning
• 4 Segmenting Customers and Markets – Intuition Behind Clustering, Classification, and Language Analysis
• 5 Identifying What Matters Most – Intuition Behind Principal Components, Factors, and Optimization
• 6 Core Algorithms of Artificial Intelligence and Machine Learning Relevant for Marketing
• 7 Marketing and Innovation Data Sources and Cleanup of Data
• 8 Applications for Product Innovation
• 9 Applications for Pricing Dynamics
• 10 Applications for Promotions and Offers
• 11 Applications for Customer Segmentation
• 12 Applications for Brand Development, Tracking, and Naming
• 13 Applications for Creative Storytelling and Advertising
• 14 The Future of AI-enabled Marketing, and Planning for It
• 15 Next-Generation Creative and Research Agency Models