AI for Marketing and Product Innovation: Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales
- 6h 53m 4s
- A.K. Pradeep, Andrew Appel, Stan Sthanunathan
- Gildan Media
- 2019
AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell.
In this Audiobook
-
1 Major Challenges Facing Marketers Today
-
2 Introductory Concepts for Artificial Intelligence and Machine Learning for Marketing
-
3 Predicting Using Big Data – Intuition Behind Neural Networks and Deep Learning
-
4 Segmenting Customers and Markets – Intuition Behind Clustering, Classification, and Language Analysis
-
5 Identifying What Matters Most – Intuition Behind Principal Components, Factors, and Optimization
-
6 Core Algorithms of Artificial Intelligence and Machine Learning Relevant for Marketing
-
7 Marketing and Innovation Data Sources and Cleanup of Data
-
8 Applications for Product Innovation
-
9 Applications for Pricing Dynamics
-
10 Applications for Promotions and Offers
-
11 Applications for Customer Segmentation
-
12 Applications for Brand Development, Tracking, and Naming
-
13 Applications for Creative Storytelling and Advertising
-
14 The Future of AI-enabled Marketing, and Planning for It
-
15 Next-Generation Creative and Research Agency Models
SHOW MORE
FREE ACCESS
YOU MIGHT ALSO LIKE
Rating 4.7 of 17 users
(17)
