AI for Marketing and Product Innovation: Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales
- 6h 53m 4s
- A.K. Pradeep, Andrew Appel, Stan Sthanunathan
- Gildan Media
- 2019
AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell.
In this Audiobook
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1 Major Challenges Facing Marketers Today
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2 Introductory Concepts for Artificial Intelligence and Machine Learning for Marketing
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3 Predicting Using Big Data – Intuition Behind Neural Networks and Deep Learning
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4 Segmenting Customers and Markets – Intuition Behind Clustering, Classification, and Language Analysis
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5 Identifying What Matters Most – Intuition Behind Principal Components, Factors, and Optimization
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6 Core Algorithms of Artificial Intelligence and Machine Learning Relevant for Marketing
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7 Marketing and Innovation Data Sources and Cleanup of Data
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8 Applications for Product Innovation
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9 Applications for Pricing Dynamics
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10 Applications for Promotions and Offers
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11 Applications for Customer Segmentation
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12 Applications for Brand Development, Tracking, and Naming
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13 Applications for Creative Storytelling and Advertising
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14 The Future of AI-enabled Marketing, and Planning for It
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15 Next-Generation Creative and Research Agency Models
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