Beyond Competitive Advantage: How to Solve the Puzzle of Sustaining Growth While Creating Value

  • 4h 50m 41s
  • Todd Zenger
  • Recorded Books, Inc.
  • 2017

In Beyond Competitive Advantage, strategy professor Todd Zenger describes what makes a great corporate theory and helps readers understand the many tensions and trade-offs they’ll face as they apply the theory to meet the challenge of market expectations.

Based on years of research and analysis, Beyond Competitive Advantage provides managers and executives with a framework for both sustaining value and creating growth.

In this Audiobook

  • Chapter 1 Foresight, Insight, and Cross-Sight
  • Chapter 2 The Uniqueness Imperative
  • Chapter 3 Moral Hazard or Market for Lemons?
  • Chapter 4 Make or Buy?
  • Chapter 5 Shaping External Relationships
  • Chapter 6 Dynamic Design of the Organization
  • Chapter 7 Leading the Corporate Theory


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