Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs

  • 6h 6m 30s
  • Renée Mauborgne, W. Chan Kim
  • Gildan Media
  • 2023

Disruption dominates innovation theory and practice. But disruption is destructive—displacing jobs, companies, and even entire industries. Are we missing better, and even bigger, opportunities to innovate and grow?

With three decades of research, W. Chan Kim and Renee Mauborgne reveal another way to innovate and grow. Just as their #1 global bestseller Blue Ocean Strategy redefined the essence of strategy as creating not competing, Beyond Disruption redefines and expands the existing view of innovation by introducing a new approach—nondisruptive creation—that is free from the destructive displacement that happens when innovators set out to disrupt.

Kim and Mauborgne reveal the distinct advantages of nondisruptive creation to business and society, showing how this bold new approach to innovation allows companies to grow while also being a force for good. With examples that cut across all sectors of the economy, this book shows: why nondisruptive creation matters to all of us and why it's about to become a lot more important in the future; how to create innovation strategies that trigger nondisruptive creation instead of disruption; how to identify and execute on nondisruptive opportunities; and how companies can more thoughtfully pursue their growth and innovation strategies in a way that better balances business and society.

About the Author

W. Chan Kim and Renée Mauborgne are professors of strategy at INSEAD and codirectors of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France. They are the authors of the over 4 million copy global bestseller Blue Ocean Strategy, which is recognized as one of the most iconic and impactful strategy books ever written, and the New York Times, #1 Wall Street Journal, USA Today, and Los Angeles Times bestseller, Blue Ocean Shift. To date, Blue Ocean Strategy and Blue Ocean Shift teaching materials have been adopted by over 2,800 universities across the globe. They were named the most influential management thinkers in the world by Thinkers50.

In this Audiobook

  • Chapter 1 - Innovation and Growth without Disruption
  • Chapter 2 - The Economic and Social Impact of Nondisruptive Creation
  • Chapter 3 - The Four Sources of Business Advantage
  • Chapter 4 - The Rising Importance of Nondisruptive Creation
  • Chapter 5 - The Three Paths to Market-Creating Innovation and Growth
  • Chapter 6 - Lead with the Right Perspectives
  • Chapter 7 - Identify a Nondisruptive Opportunity
  • Chapter 8 - Find a Way to Unlock the Opportunity
  • Chapter 9 - Realize the Opportunity
  • Chapter 10 - Build a Better World Together