Billion Dollar Lessons: What You Can Learn from the Most Inexcusable Business Failures of the Last 25 Years

  • 10h 59m 57s
  • Chunka Mui, Paul B. Carroll
  • Brilliance Publishing
  • 2015

In the 1960s, IBM CEO Tom Watson called an executive into his office after his venture lost $10 million. The man assumed he was being fired. Watson told him, “Fired? Hell, I spent $10 million educating you. I just want to be sure you learned the right lessons.”

In this Audiobook

  • 1. Illusions of Synergy: Succumbing to the Eighth Deadly Syn(ergy)
  • 2. Faulty Financial Engineering: Taking a Shortcut Through the Numbers
  • 3. Deflated Rollups: Buying a String of Rock Bands to Form an Orchestra
  • 4. Staying the (Misguided) Course: Threat? What Threat?
  • 5. Misjudged Adjacencies: The Grass Isn't Always Greener
  • 6. Fumbling Technology: Riding the Wrong Technology
  • 7. Consolidation Blues: Doubling Down on a Bad Hand
  • Coda
  • 8. Why Bad Strategies Happen to Good People: Awareness Is Not Enough
  • 9. Why Bad Strategies Happen to Good Companies: Awareness Is Still Not Enough
  • 10. The Devil's Advocate: Unleashing the Power of Conflict and Deliberation
  • 11. The Safety Net: An Independent Devil's Advocate Review