Brain Sell: When Science Meets Shopping; How the New Mind Sciences and the Persuasion Industry Are Reading Our Thoughts, Influencing Our Emotions, and Stimulating Us to Shop
- 9h 26m 13s
- David Lewis
- Gildan Media
- 2015
Science has made the leap from the lab to come to a store near you—and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume.
In this Audiobook
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1 When Science Met Selling
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2 Hidden Persuaders That Shape the Way We Shop
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3 “I Know What You're Thinking!”
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4 Why Shopping Isn't “All in the Mind”
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5 Inside the Buying Brain
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6 The Persuasive Power of Atmospherics
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7 Brand Love: The Engineering of Emotions
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8 The Power of Subliminal Priming and Persuasion
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9 When Your Television Watches You
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10 The Marketing Power of Mobile Media
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11 The Ultimate Brain Sell
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12 Let the Buyer Be Aware
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