Built from Scratch: How a Couple of Regular Guys Grew The Home Depot from Nothing to $30 Billion
- 11h 49m 30s
- Arthur M Blank, Bernie Marcus, Bob Andelman, Mike Chamberlain
- Recorded Books, Inc.
- 2017
When a friend told Bernie Marcus and Arthur Blank that you've just been hit in the ass by a golden horseshoe, they thought he was crazy. After all, both had just been fired. What the friend, Ken Langone, meant was that they now had the opportunity to create the kind of wide-open warehouse store that would help spark a consumer revolution through low prices, excellent customer service, and wide availability of products. Built from Scratch is the story of how two incredibly determined and creative people--and their associates--built a business from nothing to 761 stores and $30 billion in sales in a mere twenty years. Built from Scratch tells many colorful stories associated with The Home Depot's founding and meteoric rise; shows that a company can be a tough, growth-oriented competitor and still maintain a high sense of responsibility to the community; and provides great lessons useful to people in any business, from start-ups to the Fortune 500.
In this Audiobook
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1. Two Regular Guys: “We Can Finish Each other's Sentences”
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2. Origins: “You've Just Been Kicked in the Ass by a Golden Horseshoe”
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3. The Financier: “My People Don't Drive Cadillacs”
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4. The Merchant, Act I: “Never Be Satisfied with How Things are”
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5. The First Stores: “They Locked Me up Because I Sold at Such Low Prices!”
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6. The Associates: “Make Mistakes, Learn from Them, and Move on”
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7. The Customers: “Let's Take a Walk and We'll Find it Together”
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8. Building the Brand: “Low Prices are Just the Beginning”
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9. The Competition: “Market Dominance is Important”
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10. Growth: “It was Like Basic Training; You Learned How to Do a Lot of Things, Then You Went to War and Improvised”
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11. The Merchant, Act II: “Who is Staring Out the Window, Wondering Where We Will Be in Five Years?”
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12. Strategic Partners: “We Had to Be Psychologists, Lovers, Romancers, and Con Artists”
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13. How We Manage: “You are Wearing an Invisible Collar”
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14. The Communities We Serve: “Our Culture is about Making Sure People Understand That They are Empowered to Do What is Right”
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15. The Future: “Responding to Change is One of the Reasons for the Success of The Home Depot”
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16. Legacy: “We Took a Lot of Chances”
