Can't Buy Me Like: How Authentic Customer Connections Drive Superior Results

  • 10m 16s
  • Bob Garfield, Doug Levy
  • Skillsoft
  • 2017
Can't Buy Me Like explores how social communication platforms have replaced the need for and reduced the impact of advertising, and the extent to which genuine human connection determines the success of your brand. In this Review, we discuss the salient points of the book based on our interpretation of its contents.